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Discussion on: I hate marketing

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Ben Halpern

If it helps, I think it's perfectly good marketing to think of some of the standard marketing practices as outside the scope of a project's constraints. Upkeeping relationships is hard, but it's also potentially not necessary if you define your constraints based on what you're good at. Marketing is often seen as having to check all the boxes, when it's usually possible to funnel your efforts into the pats that match the skills of the people and market on hand.

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devtouser432

I see what you mean. Luckily for me, I just might be able to get by without ever having to "network" face-to-face. But given that's how I've heard every other company was founded (meeting "the right people"), I feel guilty not doing the same.

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Ben Halpern

For what it's worth, I think there are more than one way to succeed and you can usually do it by leaning in on your strengths and focusing on your customers as opposed to potential business partners and such. There are a lot of direct channels to success and "the right people" aren't always worth your time.

It's great to do that stuff if you are good at it and you like it. Far from the rule though. You're a programmer with the capacity to go end-to-end on product. You have a huge advantage in the market and you can lean in on that.

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devtouser432

That's a good point. There are definitely a million and one ways to make it. Might just be "common startup advice" whispering worrisome thoughts in me. For what it's worth, I've given up on trying to be a better networker. I'm just going to go all in on what I already can do ;)