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Masum Billah
Masum Billah

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The "Aha!" Moment: Why AI Forced Me to Learn Marketing

Masum Billah
For the first few years of my career, I had a very simple plan: be the best coder in the room. I figured if I just mastered every language and every framework, everything else would fall into place. I believed that great code spoke for itself and that technical skill was the only real currency in this industry.

Then the AI revolution hit.

Suddenly, writing a clean function or setting up a boilerplate took seconds instead of hours. The barrier to entry for building things started to drop, and I realized that being "just a coder" was becoming a dangerous place to be. If a machine can write the syntax, what is my actual value?

That’s when I decided to stop fighting the change and started adding marketing to my toolkit. And honestly? That’s when my career actually took off.

I used to think marketing was just about selling things, but I learned it’s actually about understanding people. It’s about knowing which problems are worth solving before you even touch a keyboard. When I combined my dev skills with marketing, I stopped being a "worker" and started being a "builder."

Now, I don't just build a website; I build a funnel. I don't just optimize a database; I optimize a user journey.

This shift changed everything. Instead of waiting for someone to tell me exactly what to build, I can now see the gaps in the market myself. I can speak the language of business owners and founders because I understand conversion, SEO, and user psychology just as well as I understand JavaScript.

The combination is like a superpower. AI can handle the repetitive coding tasks, which frees me up to focus on the strategy and the "why" behind the project.

If you're a developer feeling the pressure of AI, my best advice is to stop trying to out-code the machines. Instead, learn how to connect your code to the real world. When you can bridge the gap between a technical solution and a human need, your value doesn't just grow—it booms.

The future isn't just about writing code; it's about knowing what to build and how to make sure the right people find it.

Masum Billah

@billahdotdev

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