A local business owner came to us 3 months ago. Entertainment agency, been around for 10 years, solid reputation locally.
Problem: zero online visibility. Anyone searching for their services in their city — on Google or on ChatGPT found their competitors instead.
Their site existed. It just wasn't structured for how people search in 2026.
Here's the full strategy:
1. We rebuilt the site on a faster platform
Their old CMS was slow, bloated with plugins, and Google was penalizing them for it. We moved to something leaner. Core Web Vitals went from red to green across the board. Speed alone moved the needle.
2. Schema markup
Added the right structured data for their business type. This is how Google AND AI tools like ChatGPT, Perplexity and Google AI Overviews understand what you do, where you are, and who you serve. Most businesses have zero schema. It's free to implement.
3. FAQPage structure
We identified the 5 questions their potential clients were actually typing online. Turned them into a proper FAQ with schema. ChatGPT now pulls directly from this when someone asks for recommendations in their niche.
4. A "Quick Answer block"
A short 50-word paragraph at the top of each page that directly answers the main search query. No fluff. Just the answer. AI tools extract this verbatim.
5. Content depth
We created dedicated pages for each service and location they operate in. Not thin pages real, structured content answering what their clients actually search for. Each page targets a specific intent. This alone multiplied their indexed surface area.
6. A blog strategy built around their clients' real questions
Not generic "tips" content. Articles targeting exact queries with commercial intent. Each article internally linked back to the core service pages. Google rewards this structure.
7. Local SEO foundation
Proper title tags, meta descriptions with city names, Google Business Profile fully optimized and linked to the new site.
8. AI visibility layer
On top of traditional SEO, we added a layer specifically designed for AI search engines. The site now tells ChatGPT, Perplexity and Google AI Overviews exactly who they are, what they do, and who they serve in a format these tools can extract and cite.
Results after 6 weeks:
→ Page 1 Google for their main keyword
→ Appearing in ChatGPT recommendations for their city
→ +40 new client inquiries
→ $0 spent on ads
The window is still open. Most local businesses haven't touched any of this.
Happy to answer questions what's your current biggest visibility challenge?
Enzo Marcelle — Founder of Celestia Studio, Webflow agency specialized in GEO and AI citation optimization.
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