I shipped a self-serve product two Mondays ago. Sales page tested clean on two devices. Checkout works. Monitoring is quiet. Eight days later: zero people have finished the free assessment that is supposed to be the front door, and zero purchases.
That is not a soft launch story with a happy ending yet. It might still turn into one. The honest version of this post is the one where I tell you what I actually know eight days in, not the one where I dress a flat line up as a slow build.
What the product is
A twelve week self-serve kit for sales orgs that want to build coaching infrastructure with their own people, no consultant, no calls with me, ever, by design. The whole point is that it works whether I am paying attention to it or not, which shaped the marketing too: it cannot rely on me showing up either.
What I instrumented, and what I did not
PostHog tracks every step of the assessment: started, completed, email submitted, results viewed. That part is solid. The sales page only fires a pageview. There is no buy-click event, so I currently cannot see whether people reach the page and bounce before checkout, or never reach the page at all. That gap should have shipped with the funnel instead of after it, and it is the first fix.
The real number
Zero assessment completions in eight days reads like a conversion problem. It is a traffic problem. A one time batch of launch posts went out the day the page went live, most of it lost to a platform gate I had already decided on before launch and knew would apply, and little went out after that. Traffic that never arrived cannot convert.
What changes this week
The fix is not a better landing page. It is putting this product into the same weekly content rhythm everything else I market runs on, instead of treating launch week as the whole campaign: one assessment link, repeated weekly, across the platforms actually live for me.
If the number still has not moved after a real month of real traffic, that is a more useful piece of information than the one I have now, because it moves the conversation back to strategy instead of tactics. Right now there is not enough traffic yet to know which conversation this is.
Free assessment, if you run coaching for a sales team: chadtdyar.com/coaching-score.
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