In 2025, the Asian Web3 market, with 60% of global crypto transaction volume and 80% mobile penetration, is a hotbed for project cold starts. Facing regulatory diversity and cultural complexity, how can projects rapidly build brands and attract users? This article combines Asian market trends to propose cold start marketing strategies, helping Web3 projects stand out in a competitive landscape. Read the full article now
Targeted Localization to Meet Local Needs
A successful cold start hinges on understanding local demands. Asian users prefer mobile experiences, with super apps like WeChat and Line serving as key traffic gateways. Projects can integrate Web3 features into these platforms, such as payment DApps with GrabPay or GameFi distribution via Line. In 2024, StepN’s “Move-to-Earn” model achieved 200% user growth in Southeast Asia. Localization is critical—use “blockchain technology” instead of “Web3” in mainland China. On-chain data shows RWA and GameFi as hot sectors; marketing should align with these trends to match user preferences. Why is localized content essential for Web3 marketing? Check out the in-depth analysis report
Leveraging KOLs for Traffic
Trust is paramount for Asian users, making KOLs a powerful tool for cold starts. Choose KOLs aligned with your niche, like tech bloggers for DeFi or artists for NFTs. In 2024, high-engagement KOLs outperformed large-follower influencers by 30% in conversion rates. Publish wallet setup tutorials on Bilibili or TikTok to lower entry barriers. Early-stage airdrops or AMAs can quickly attract seed users. For instance, Axie Infinity leveraged Vietnam’s Telegram groups to achieve 3 million monthly active users. Want to know how to collaborate with KOLs? Download the complete guide for free
Data-Driven Multi-Channel Approach
Cold starts require multi-channel outreach. Online, publish reports on PANews and optimize SEO for terms like “Web3 basics.” Offline, join Token2049 or Binance Meetups. In 2024, Polygon attracted 5,000 developers through hackathons, boosting DApp growth by 30%. Use Dune Analytics to analyze user behavior—Asian small-scale traders (100-1,000 USD) increased DeFi participation by 40%—to refine targeting. A/B test airdrop campaigns and adjust strategies to avoid over-incentivization.
Conclusion
The Asian Web3 market in 2025 is brimming with opportunities. Cold start marketing must center on localization, leveraging KOLs, and data-driven multi-channel strategies to break through. By tapping into trends like RWA and GameFi while avoiding compliance pitfalls, projects can ignite growth and lead the Asian market.
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