Personalize Your Magento 2 Store Tracking with Google Tag Manager

Google Analytics helps the eCommerce merchants to track the behavior of the eCommerce store visitors. It includes tools to assist in identifying trends and patterns in how visitors engage with their websites.

The tracking of customer behavior, shopping trends, and all sales trends take place with the help of Google Tag Manager.

The customer shopping behavior and sales trends are crucial to track for the eCommerce store.

The store merchants are using Magento 2 GTM Extensions for online growth and to improve their Magento 2 website performance.

What is Google Tag Manager?

GTM(Google Tag Manager) is a free tag management tool used to manage and deploy the Marketing tags to the website.

Google Tag Manager assists the Magento 2 store owners in managing multiple tags, or snippets of code, associated with your marketing campaign events.

It allows you to add tracking tags to your website to measure audience size, customize, better target, or conduct search engine marketing strategies.

GTM uses the Google tags (snippet of codes) inserted into the website JS code to get some information.

Why is GTM Crucial for Magento 2 Websites?

Google Tag Manager is crucial for Magento 2 websites as it helps the business merchants to gather useful information about the Shoppers' behavior.

With Magento 2, you can use Google Tag Manager to track visitors and give them a better experience.

By using it, the store merchants can easily track visitors and see how they are interacting with your website.

It has multiple excellent benefits to enhance the Magento 2 website performance.

• Optimized Page Loading:

Magento 2 GTM extension improves the page loading speed as tag execution takes place immediately when the page is loaded. Asynchronous execution is used in GTM which helps in faster page loading.

• Free of Cost Availability
  • It is free of cost that will help the Magento 2 store merchants to reduce the cost of user behavior tracking.
  • Thus, it is also beneficial for all sizes of your eCommerce businesses small, medium, or big.
• Easy to Implement
  • Magento 2 GTM extension is easy to use and insert into the JavaScript Code. The key concern is that there will be no need for prior programming knowledge.
  • No complex coding is required means anyone can add, change, test, or update the tags.
• Time Saving Feature
  • It saves a lot of time by implementing the tracking codes by the store merchants. Therefore, the website owner does not need to go to the developer to embed the code.
  • The website owners can track, edit or remove the tracking code using the Magento 2 GTM extension.
• Security
  • Google Tag Managers are also secure as GTM itself scans the scripts and detects the malware. It gives the red flag in case of malware detection. The malware domain, IP address, or URL to raise the red flag.
  • Magento 2 store owners can also control unauthorized access to the GTM account to increase the tool security.
• Automatic Event Tracking

GTM tracks the events such as; form submissions, clicks, spent page time, etc. without the custom JavaScript code. The website owners need to activate a few triggers and automatically start tracking the website interactions.

• Customize Template Option
  • Magento 2 website owners can create their templates using the common codes. GTM comes up with multiple built-in tags used for remarketing. Custom tags are useful where built-in tags are not sufficient.
  • Single Page Control for Multiple Codes
  • GTM manages various codes from a single place for convenience. As these codes are not directly added to the website source code so there are fewer chances of mistakes.
• Error Handling and Showcase
  • The Magento 2 website managers can view the tags which are working efficiently. It automatically finds out the tags that are not working correctly. It detects the errors in the preview mode.
  • This feature reduces the chances of human errors, and missing tag errors and enhances the website performance.
• Version Control Check
  • GTM provides a key benefit of version control. Whenever any changes are made to the GTM the previous version gets saved and the latest version created at the same time.
  • It allows you to revert to a previous version. As a result, if changes are made mistakenly, the website owner can easily undo them.
• Aspects Include in GTM Tracking

GTM tracks the marketing activity and customer shopping behavior by considering the below aspects.

• Tags
  • In GTM, Tags are the snippet of codes that are used to send information from the website to Google Analytics. GTM has the main responsibility to manage these tags on the website.
  • The website managers can add new tags in case there is no template available for marketing and analysis.
• Triggers

Triggers are a component of GTM that execute the Google tags. It takes care of the proper functioning of Google tag. The Tags are fired using Triggers and it fires the tags as per the observation of some specific events like; page click etc.

• Variables
  • Variables are the values that are used to operate tags and triggers efficiently. These are defined during runtime.
  • There are two types of variables used in GTM; user-defined and built-in.

Add Magento 2 GTM Extensions for Better Website Performance

• The Magento 2 website owners can also add Magento 2 GTM extensions to enhance their website performance. There are several Magento 2 extensions available to get a better website working.
• Similarly, the store merchants can add Magento 2 GTM extension to get good tracking shopping behaviors, track product impressions, cart events, checkout behaviors, etc.
• As it is crucial to enhance the website efficiency so that store owners are using a variety of Magento 2 extensions for better results.
• Moreover, Magento 2 GTM extension provides the ability to the website owner to track the overall eCommerce matrices.

Final Words

Magento 2 Google Tag Manager is a highly useful tool that allows you to easily track visitors on your Magento 2 store. This is a great way to optimize your website to better meet the needs of your customers.

This is an easy way to provide a better customer experience while also getting useful information on the people who are visiting your Magento 2 store.