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sell cookies in nursing homes not neighborhoods

Chris McLeod
Programmer, experimenter, life-long learner
・1 min read

Sell your product to an aggregated common market, not a randomly dispersed one. It is efficient to sell your message once to a room full of people who want your product. It is not as efficient to sell a few messages multiple times to people with little in common. Especially when you consider the barriers (physical space/time) between them.

Where does your market congregate with the most density?

Photo by Alex on Unsplash

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