Week 2 recap
Last week I started a public build log of clarratools.com — an affiliate blog
focused on AI voice and text-to-speech tools. Week 1 was three articles and
a lot of setup. Week 2 was about volume.
What I shipped
5 articles published, all comparison format:
- ElevenLabs vs Murf AI
- ElevenLabs vs Descript
- ElevenLabs vs Speechify
- ElevenLabs vs LOVO AI
- ElevenLabs vs Resemble AI
That brings the total to 11 articles in 2 weeks. The cluster strategy: own one
tool's comparison space before expanding. Every article links to the others.
Internal linking is intentional from day one.
Metrics
Traffic: No data yet. Google hasn't indexed most of the pages. This is
normal for a new domain — I'm not expecting organic traffic for 2-3 months.
Revenue: $0. No affiliate clicks that converted. Also normal. You don't
earn on a site nobody's found yet.
Pinterest: 11 pins live. Building a content library before there's an
audience to see it. Pinterest has a longer half-life than most platforms —
pins from week 1 can still get clicks in month 6.
Product Hunt: Launched on Jun 10. 0 comments. This was expected — I have
no existing audience there. The goal was a backlink and a timestamp, not
a viral moment.
What I tried for distribution
Reddit warm-up. I've been commenting on relevant threads (r/podcasting,
r/instructionaldesign, r/elearning) without links. Pure value-add. The rule
I'm following: no links for the first 30 days, build account karma first.
3 comments this week.
Guest post outreach. Pitched 5 sites. 3 said no. 2 haven't replied.
The no's were polite but direct: they don't accept guest posts without payment,
or they're not accepting pitches right now. I followed up on the 2 non-replies.
If no response by Jun 20, I'll move on to smaller niche sites.
What I learned
Volume beats perfection at this stage. I'm not obsessing over making
each article perfect before publishing the next. Ship, iterate, fix later.
The "vs" article format is surprisingly efficient. Same structure every
time: quick verdict → pricing table → feature comparison → who should choose
what → how to make money with each tool → FAQ. Once you've written one,
the next one is 30% faster.
$0 is fine right now. I knew going in that month 1-3 would be building
infrastructure, not revenue. The question is: will the content rank in month 4?
That I don't know yet.
Week 3 plan
- 2 more articles (guide format this time, not comparison)
- Start Read Next internal links across all 11 articles
- First dev.to reposts for backlinks
- Check Google Search Console for first impressions
Still at $0. Still building.
→ Site: clarratools.com
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