Experts from HC Capital analyzed altcoins listed on Binance in Q1 2025, revealing that the majority of them have dropped more than 50% from ATHs. 🤔 Let’s explore which marketing activities help retain users and how exchanges support projects after listing.
Active marketing after listing not only helps retain users but also ensures the sustainable development of a token in the long term, like BTC$BTC.📍 Crypto exchanges offering post-listing support should include active audience engagement, regular marketing campaigns, and new opportunities for token use within the ecosystem.
I have conducted a thorough analysis and comparison of the offerings from major exchanges. 🤔 Here’s what you need to know if you’re planning to list your token on an exchange:
🔹 Binance offers post-listing support through a dedicated Post-Listing team. It helps integrate tokens into the ecosystem, organize campaigns involving internal products (like Learn & Earn), and grow offline communities through events.
🔹 OKX offers marketing activities aimed at attracting users and increasing token liquidity. The exchange organizes campaigns like "Trade & Earn" with prize pools that stimulate user activity.
🔹 WhiteBIT, with over 38M monthly web & app visits, offers comprehensive post-listing support. From Q&A sessions to trading competitions, it boosts user engagement. 🔥 Tools like Crypto Lending help re-engage inactive traders, while regular tech updates ensure seamless UX.
🔹 Bybit organizes campaigns (like Token Splash), where new users can earn bonuses for meeting certain conditions, such as making a deposit or trading token. Also exchange conducts token airdrops for users, which helps increase interest in new assets.
For a successful listing, it is important to choose an exchange provides the necessary tools for long-term support and user retention. 💹
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