DEV Community

Daniel Layfield profile picture

Daniel Layfield

Ran growth at Codecademy, former PM at Uber, now I teach people how to grow subscription products to make more money.

Location Austin Texas Joined Joined on  Personal website https://www.subscriptionindex.com
New Benchmarks for Voluntary & Involuntary Churn
daniel_layfield_210727e0e profile

New Benchmarks for Voluntary & Involuntary Churn

Comments
6 min read
Usage-Based Pricing: Killer Growth Strategy or Fatal Mistake?
daniel_layfield_210727e0e profile

Usage-Based Pricing: Killer Growth Strategy or Fatal Mistake?

Comments
5 min read
Don't Run A/B Tests without Understanding MDE
daniel_layfield_210727e0e profile

Don't Run A/B Tests without Understanding MDE

Comments
5 min read
"One More Feature" vs Monetization
daniel_layfield_210727e0e profile

"One More Feature" vs Monetization

#productmanagement #monetization #lessons
Comments
4 min read
A Free Gift for You
daniel_layfield_210727e0e profile

A Free Gift for You

#tools #ltv #monetization
Comments
1 min read
Web to App Funnels: Is Saving 30% on App Store Fee's a Good Idea?
daniel_layfield_210727e0e profile

Web to App Funnels: Is Saving 30% on App Store Fee's a Good Idea?

#pricing #paymentprocessing #checkoutpages
Comments
5 min read
How to Cut Waste & Drive Profits from Product Development
daniel_layfield_210727e0e profile

How to Cut Waste & Drive Profits from Product Development

#productmanagement #monetization
Comments
6 min read
Stop Building for “Everyone”: The Simple Persona Playbook That Prints $$$
daniel_layfield_210727e0e profile

Stop Building for “Everyone”: The Simple Persona Playbook That Prints $$$

#productmanagement #pricing #tactics
Comments
5 min read
North Star Metrics: How to Set and Use Them
daniel_layfield_210727e0e profile

North Star Metrics: How to Set and Use Them

#productmanagement
Comments
7 min read
The Four Horsemen of Churn: Why Your Subscribers Leave—and How to Stop Them
daniel_layfield_210727e0e profile

The Four Horsemen of Churn: Why Your Subscribers Leave—and How to Stop Them

#churn
Comments
8 min read
Making Money in Subscription Businesses - Part 1 - Lessons from $10M ARR to $50M ARR
daniel_layfield_210727e0e profile

Making Money in Subscription Businesses - Part 1 - Lessons from $10M ARR to $50M ARR

#lessons #abtesting
Comments
8 min read
Making Money in Subscription Business - Part 2 Payments & Churn
daniel_layfield_210727e0e profile

Making Money in Subscription Business - Part 2 Payments & Churn

#churn #paymentprocessing
Comments
6 min read
Making Money In Subscription Businesses - Part 3, Extending LTV
daniel_layfield_210727e0e profile

Making Money In Subscription Businesses - Part 3, Extending LTV

#pricing #cac #ltv
Comments
6 min read
Making Money In Subscription Business - Part 4 - Trials and Paywalls
daniel_layfield_210727e0e profile

Making Money In Subscription Business - Part 4 - Trials and Paywalls

#trialspaywalls #freemium
Comments
6 min read
Making Money in Subscription Business - Part 5 (and Final of the Series) - Checkout Pages
daniel_layfield_210727e0e profile

Making Money in Subscription Business - Part 5 (and Final of the Series) - Checkout Pages

#checkoutpages #paymentprocessing
Comments
4 min read
Evolution of Netflix's Paywall Strategy: Brand Growth vs Money Growth
daniel_layfield_210727e0e profile

Evolution of Netflix's Paywall Strategy: Brand Growth vs Money Growth

#brand #trialspaywalls
Comments
3 min read
Where is Spotify's Annual Plan? Price Ratios & LTV
daniel_layfield_210727e0e profile

Where is Spotify's Annual Plan? Price Ratios & LTV

#pricing #annualvsmonthlyplans #ltv
Comments
4 min read
Checkout Is King: Why Companies Invest Millions in Checkout Pages
daniel_layfield_210727e0e profile

Checkout Is King: Why Companies Invest Millions in Checkout Pages

#checkoutpages
Comments
5 min read
Finding Product Market Fit Doesn't Guarantee that You Make Money
daniel_layfield_210727e0e profile

Finding Product Market Fit Doesn't Guarantee that You Make Money

#monetization #lessons
Comments
6 min read
The Problem With LTV in Subscription Businesses
daniel_layfield_210727e0e profile

The Problem With LTV in Subscription Businesses

#pricing #ltv
Comments
3 min read
Raising Prices: Should You Do It? If So, How?
daniel_layfield_210727e0e profile

Raising Prices: Should You Do It? If So, How?

#pricing #ltv #lessons #abtesting
Comments
7 min read
Do Pricing Pages Really Matter? Complexity vs Clarity
daniel_layfield_210727e0e profile

Do Pricing Pages Really Matter? Complexity vs Clarity

#pricing #pricingpages #trialspaywalls
Comments
5 min read
Payment Processing 101: The Easiest Way of Increasing MRR
daniel_layfield_210727e0e profile

Payment Processing 101: The Easiest Way of Increasing MRR

#paymentprocessing
Comments
8 min read
The Complexity Tax is Much More Painful Than You Think
daniel_layfield_210727e0e profile

The Complexity Tax is Much More Painful Than You Think

#productmanagement #lessons
Comments
5 min read
Free Products 101: When they can work and when they won't
daniel_layfield_210727e0e profile

Free Products 101: When they can work and when they won't

#monetization #freemium #101series
Comments
5 min read
The 5 Brass Bullets of Subscription Growth
daniel_layfield_210727e0e profile

The 5 Brass Bullets of Subscription Growth

#annualvsmonthlyplans #monetization #churn #trialspaywalls
Comments
8 min read
Annual Pricing: The Discount Strategy That Increases LTV by 25%
daniel_layfield_210727e0e profile

Annual Pricing: The Discount Strategy That Increases LTV by 25%

#pricing #annualvsmonthlyplans
Comments
7 min read
Why Free Product + Paid Media = Death for Subscription Companies
daniel_layfield_210727e0e profile

Why Free Product + Paid Media = Death for Subscription Companies

#cac #ltv #lessons #freemium
Comments
7 min read
Patience Pays Off: How to Understand Subscription Growth
daniel_layfield_210727e0e profile

Patience Pays Off: How to Understand Subscription Growth

#monetization
Comments
6 min read
Facebook is Building a Subscription Product. Should You Do The Same?
daniel_layfield_210727e0e profile

Facebook is Building a Subscription Product. Should You Do The Same?

#lessons
Comments
6 min read
4 Incredible ROI Projects for (Most) Subscription Products
daniel_layfield_210727e0e profile

4 Incredible ROI Projects for (Most) Subscription Products

#tactics #monetization
Comments
6 min read
Quality, Quality, Quality
daniel_layfield_210727e0e profile

Quality, Quality, Quality

#checkoutpages
Comments
5 min read
How to Build an Effective Product Trial
daniel_layfield_210727e0e profile

How to Build an Effective Product Trial

#trialspaywalls #101series
Comments
9 min read
Trends & Opportunities in 2024
daniel_layfield_210727e0e profile

Trends & Opportunities in 2024

#lessons
Comments
4 min read
Subscription Metrics 101: How to Set Up a Basic Metrics Hierarchy
daniel_layfield_210727e0e profile

Subscription Metrics 101: How to Set Up a Basic Metrics Hierarchy

#tactics #lessons #101series
Comments
9 min read
The Basics of Fighting Churn
daniel_layfield_210727e0e profile

The Basics of Fighting Churn

#churn #101series
Comments
6 min read
Metrics Reviews 101: The Secret Sauce of Great Products
daniel_layfield_210727e0e profile

Metrics Reviews 101: The Secret Sauce of Great Products

#productmanagement #101series
Comments
6 min read
Great vs Terrible Uses for A/B Testing
daniel_layfield_210727e0e profile

Great vs Terrible Uses for A/B Testing

#lessons #abtesting
Comments
6 min read
Maximizing LTV with Annual Plans: Pricing, Tactics & Strategies
daniel_layfield_210727e0e profile

Maximizing LTV with Annual Plans: Pricing, Tactics & Strategies

#ltv #lessons
Comments
1 min read
Product Management 101: How to Lead a Treasure Hunt
daniel_layfield_210727e0e profile

Product Management 101: How to Lead a Treasure Hunt

#productmanagement #101series
Comments
7 min read
The Strengths & Weaknesses of The Subscription Business Model
daniel_layfield_210727e0e profile

The Strengths & Weaknesses of The Subscription Business Model

#cac #monetization #ltv
Comments
6 min read
Sequencing Work to Drive Maximum Revenue
daniel_layfield_210727e0e profile

Sequencing Work to Drive Maximum Revenue

#tactics #productmanagement
Comments
6 min read
Deep Dive: Cancellation Flow Best Practices
daniel_layfield_210727e0e profile

Deep Dive: Cancellation Flow Best Practices

#churn #101series
Comments
8 min read
How And Why Subscription Companies Get Acquired: M&A Overview
daniel_layfield_210727e0e profile

How And Why Subscription Companies Get Acquired: M&A Overview

#lessons
Comments
10 min read
How to Set Up & Implement Localized Prices
daniel_layfield_210727e0e profile

How to Set Up & Implement Localized Prices

#pricing #101series
Comments
9 min read
Paywall Strategy: Designing Features that Make Money Post
daniel_layfield_210727e0e profile

Paywall Strategy: Designing Features that Make Money Post

#trialspaywalls
Comments
5 min read
When Are Subscription Managers Worth The Money?
daniel_layfield_210727e0e profile

When Are Subscription Managers Worth The Money?

#paymentprocessing
Comments
6 min read
No Brainer Automations to Increase Revenue & Lower Churn
daniel_layfield_210727e0e profile

No Brainer Automations to Increase Revenue & Lower Churn

#churn
Comments
8 min read
The Hidden Math of Churn: Why You Can't Scale Past $1M
daniel_layfield_210727e0e profile

The Hidden Math of Churn: Why You Can't Scale Past $1M

#churn #paymentprocessing
Comments
7 min read
loading...