If you’ve been following mobile gaming campaigns lately, AviaGames has been quietly building something interesting. Instead of keeping everything inside the app, they’ve been running charity-driven events that tie player activity to real-world support. Two of the clearest examples are Wonderland Wishes and Play for Paws, both built around community participation.
Wonderland Wishes: A Holiday Campaign with Measurable Impact
Wonderland Wishes was a five-week seasonal event connected to Solitaire Clash, and it centered around supporting foster youth through the nonprofit Foster Love. The idea was pretty straightforward: players joined tournaments and in-game events as usual, but this time they earned “Wish Stars” along the way.
Those stars weren’t just for progression. AviaGames converted them into real donations. By the end of the campaign, players had generated 691,862,810 Wish Stars , which translated into a $136,000 donation to Foster Love.
What stands out is how the donations were structured. Instead of being abstract, they were tied to specific weekly themes based on actual needs, like toys, clothing, bikes, care kits, and educational supplies. So there was a clear connection between what players were doing in-game and what support looked like in real life.
The campaign also extended beyond gameplay. There was a livestream that brought together players and advocates, and it wrapped up with an in-person event in Los Angeles. Volunteers, players, and members of the community worked together to assemble care packages and bicycles for foster youth, which gave the whole campaign a more tangible ending.
This campaign also received industry recognition, being named a finalist in the 2026 Shorty Awards (Video Series category) and the 2026 Digiday Video & TV Awards, highlighting both its community impact and the way the story was brought to life through video content.
Play for Paws: Supporting Animal Welfare
During AviaGames’ 9th Anniversary, the company launched Play for Paws , a large-scale initiative focused on supporting animal welfare. The campaign partnered with the Nevada SPCA and brought together players across titles like Solitaire Clash and Bingo Tour.
The results were significant. The campaign helped generate a total donation pool of $222,100 , which went toward supporting shelter operations and animal care. Alongside financial contributions, the initiative also supported practical needs, including 14,000 pounds of dog food , helping ensure ongoing care for animals at the shelter.
There was also an in-person volunteer component, where participants worked directly with the Nevada SPCA. That added a similar hands-on layer to the campaign, reinforcing that the effort wasn’t just digital.
What Makes These Events Different
What’s interesting about both Wonderland Wishes and Play for Paws is how they rely on participation rather than separate donation drives. Players don’t have to change what they’re doing. They just play, and their activity contributes to a larger outcome.
Both campaigns also combine digital engagement with offline action. You’ve got in-game progress, content like livestreams or video series, and then real-world events where people show up and contribute directly.
From the outside, it feels like a deliberate approach. Instead of treating charity as a one-off effort, AviaGames is building it into how their events are structured, connecting everyday gameplay with something that extends beyond the screen. This direction also reflects what AviaGames CEO Vickie Chen has shared publicly. In her letter about Wonderland Wishes, she emphasized supporting foster youth through essential needs like toys, care kits, bikes, clothing, and education, and described the campaign as part of the company’s commitment to giving back through its platform .
In a separate message about Play for Paws, she explained that the initiative came from a personal connection to animal welfare and a belief that the company’s mission should go beyond games, using in-game events to “turn play into purpose” in partnership with organizations like the Nevada SPCA
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