At GDC 2026, AviaGames and Meta teamed up for a panel session called “Building Growth Through Partnership: A Practical Avia Playbook for Brand + Performance on Meta.” The session focused on how brand and performance marketing can work hand in hand instead of separately.
The panel featured AviaGames Co-founder Ping Wang, along with Meta representatives Benny Chu and David Cheang. Together, they broke down how this partnership helps AviaGames grow in a competitive space, stand out from similar games, and build campaigns that connect with players beyond just gameplay.
AviaGames and Meta Panel Session
A Look at AviaGames’ Growth Over the Years
During the session, Ping Wang shared how AviaGames has grown over the past decade. The company has built a lineup of skill games , but one of the biggest challenges in this space is how similar many titles can feel, especially in categories like solitaire.
To stand out, AviaGames focused on more than just gameplay. The team leaned into community-driven campaigns like Wonderland Wishes, Mom’s Week, Halloween Trick or Clash, and Play For Paws. These events combine storytelling with player participation, helping strengthen engagement and long-term growth.
How Play For Paws Grew with Meta
One of the best examples of this partnership in action is the Play For Paws campaign. By working with the Nevada SPCA and using Meta’s livestreaming and ad tools, AviaGames connected in-game activity with real-world impact.
The results were strong:
- 44 million in-game pet feedings completed
- 79.63% virtual food consumption rate
- Over 15,000 players shared the event
- $222,000 raised for the Nevada SPCA
AviaGames also hosted a Solitaire Clash livestream on Meta featuring pet influencer TheGoodHype. The stream reached 1.43 million viewers, with 12.7K peak concurrent viewers, over 25K engagements, and more than 113K new users reached.
To expand the campaign further, Meta Event Response Ads and creator partnerships were used to reach even more people outside the mobile card game.
The Creative Strategy Behind the Campaigns
David Cheang from Meta wrapped up the session by talking about creative strategy. He introduced the idea of “compound branding,” which focuses on keeping visuals and messaging consistent across different ads and platforms.
This approach was used in campaigns like Halloween Trick or Clash , helping players recognize the brand no matter where they see it.
He also pointed out how quickly people react to ads. On average, it takes just 0.4 seconds for someone to respond to a mobile ad, and younger audiences process content even faster. Because of this, campaigns need to grab attention right away.
AviaGames applied this thinking to its video ads, which led to a 6.5-point increase in ad recall and a 4.7-point lift in brand awareness.
What Games are made by Avia?
If you’re wondering what games are behind all these campaigns and partnerships, AviaGames has built a lineup of skill-based real money games that focus on both gameplay and player engagement. Some of the most popular ones include Solitaire Clash , a competitive version of the classic Klondike solitaire game , Bingo Tour , which brings a faster-paced take on the bingo game, and 8 Ball Strike , a pool game centered on skill and precision.
These games are the foundation for campaigns like Play For Paws and other community-driven events we talked about earlier. By combining gameplay with interactive events, AviaGames keeps players engaged while also creating experiences that go beyond just playing the game.
Final Thoughts from GDC 2026
The AviaGames and Meta session showed how combining brand storytelling with performance marketing can drive real growth. Through community campaigns, livestreams, and consistent creative strategies, AviaGames is able to reach more players while keeping them engaged over time.
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