Hey everyone, I’m Himani Punj, founder of Decade Technology. We’ve helped dozens of small businesses get online quickly and affordably—often on a shoestring budget. Here are five simple but powerful design tips that will make your site not only look good, but also drive real results.
1. Start with Clarity
Before you launch any design, ask: What do I want visitors to do?
- Sign up?
- Request a quote?
- Browse your portfolio?
Every page should have one clear call-to-action (CTA). Too many buttons or links just confuse users—and dilute your conversions.
2. Keep Your Layout Light
Heavy pages kill load times (and patience).
- Limit your hero image to one striking photo
- Use whitespace: it makes content feel breathable
- Stick to 2–3 font families for consistency
Faster pages get more traffic, and traffic that sticks around converts better.
3. Choose Colors That Reflect Your Brand
Your color palette isn’t just decoration—it sets the mood.
- Pick one primary color and one accent color
- Use contrasting text (dark on light or vice versa) for readability
- Test accessibility: make sure text is legible for all users
A simple, cohesive palette builds trust instantly.
4. Make It Mobile-First
Over 50% of web traffic now comes from phones. If your site isn’t finger-friendly, you’re leaving leads on the table.
- Ensure buttons are big enough to tap
- Keep forms short (name, email, phone)
- Test on both Android and iOS devices
Mobile usability is no longer optional—it’s table stakes.
5. Tell Your Story
People connect with people. As a small business owner, you have a story—share it!
- A brief “About Me” section with your photo
- A note on why you started the company
- A friendly sign-off (“Thanks for stopping by!”)
Authenticity goes a long way in building relationships (and repeat clients).
Learn more & get started
If you’d like an affordable, custom website that follows these exact principles, let’s chat! Visit decadetechnology.com or drop me a message anytime.
About the author
I’m Himani Punj, founder of Decade Technology. We specialize in fast, budget-friendly websites for small businesses in Australia and Canada. When I’m not coding, you’ll find me exploring new design trends or planning my next travel adventure.
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