Today I will be auditing the website of a Penn State Student Organization I have proudly dedicated over 3 years to, Engineering-Consulting Collaborative.
Providing and supporting access to the web and technologies regardless of ability, connection quality, device capabilities, or human capabilities.
The discoverability of a website, based on how high it ranks on Google, Bing, and other search engines. This also comes into play with how often it shows up on social media feeds. Good SEO means more traffic.