According to a study by Microsoft, the average human being now has an attention span of eight seconds.
Similarly, another study found that the human attention span decreases by a staggering 88 percent every year!
Let that sink in.
From a business’s point of view, this is nothing short of a disaster.
Decreasing attention spans is a huge obstacle for businesses trying to get their name out there and acquire new customers.
Low attention spans means no one has the time and patience to go through your website/blog posts/videos/pitch decks and understand your value proposition.
This is why businesses need to convey value in a short and concise manner before they lose their prospect to another distraction.
While it sounds hard, it really is a matter of some smart decision making.
A great way for companies to introduce their product/service to customers or investors is via a business one-pager.
But before we discuss how to create an amazing looking one-pager, let us first understand what do we mean by a one-pager and why your business needs one immediately.
Read on…
What is Business One Pager? (Definition)
A business one-pager is a one-page document that demonstrates your business overview or your product/service information on a single page.
A business one-pager is like a one page executive summary or pitch of your company.
It describes what your company is about, what is the business problem you are trying to solve, how you are different from your competitors, and what value you will provide to your customers.
Think of one-pagers like an elevator pitch for your company. They needs to be clear, concise, and purpose-driven.
How to Write a Business One-pager Effectively: One-Pager Format
Now that we know the importance of creating a one-pager, it’s time to dive into the details and learn how to create a one-pager quickly.
There are two pillars of a great one-pager: Design and Content.
While the marketing one-pager should be inviting and visually appealing, it should also be very succinct.
Remember, the one-pager needs to hook the audience in and not drive them away.
Make sure you remove all fluff from it and write only the things that truly matter.
Here are the key elements every one-pager should have:
1. Company Overview
Start off by stating your company name and adding your logo. Your audience should instantly know who the message is coming from.
If you are in the early phases of your company and haven’t decided on the name yet, make sure you choose a name that is easy to remember.
After adding your name and logo, it’s time to talk about your business. Describe what your company does and why does it exist in the first place.
However, make sure to keep it as short as possible.
2. Paint Point/Problem
This is one of the most important parts of your one-pager. Discuss what problem your product or service intends on solving.
Describe in detail the pain points of your customers and why the problem needs to addressed as soon as possible.
The more you make your reader feel the pain of the problem, the better.
3. Solution
Now comes the pivotal section of your marketing one-pager.
This is the section where you need to convince the reader why you are the best entity to solve their problem.
Take your time in this section and create a compelling message that lures in readers.
Explain precisely why you are best suited to solve the above-mentioned problem, in what ways you are better than other solutions out there (if any), and how your customer’s lives will change once they invest in you.
4. Product/Service Summary
It’s time to introduce your core offering and give an overview of your product/service.
In this section, you need to describe what you are offering, who are your target customers, why the reader needs it, and how you are better than your competitors.
List down the key features your product/service offers and the benefits they will bring to your customer.
If you are creating a one-pager for investors, you can use this section to talk about how far in the development stage is your product, share images of the product in action, explain your roadmap, and more.
5. Business Model
Explain quickly how you are planning on generating revenue for your business and generate ROI (return on investment) for your investors.
Include key metrics like revenue model, average lifetime value of a customer, average customer acquisition cost, etc.
6. Team
Next up, you need to introduce your team. The team behind a business is as important (if not more) than the product or service they are trying to sell.
List down your company founders, management, the board of directors, advisors, etc.
Include your past employment data if it’s relevant to your current business as it can help solidify your know-how in the industry.
7. Milestones/Accomplishments
It’s time to showoff by highlighting your business’s major accomplishments or milestones achieved.
This segment of the one-pager offers a glimpse of your journey to the readers.
It showcases how far you have come and what challenges you overcame to get to where you are right now.
Use this section to show how many users your product has, how much money you have raised so far, how many employees do you have, users, how much revenue you have generated since inception, and more.
These are some of the key elements every company one-pager must-have.
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