Virtual stores in the 21st century are a necessity and aids as a tool to reach the audience far and wide. During the spread of deadly virus covid 19, the remaining business was forced to transition into a digital store to survive the new regulations and quarantine.
Between 2019 and 2020 the existence of websites and applications was increased by 80%. Unfortunately, for many owners despite transitioning into a digital store, the business couldn't survive.
While unemployment of the consumers and undesirability for the luxury items are included in the factors that conclude the doom of these businesses, there is one thing most business owners are overlooking.
The one element that equally concludes to your business success or failure is the UI/ UX design. The existence of your business as a website is not the only requirement to survive in the present market. It is also important how your audience perceives and interacts with your website.
UI/ UX design is the element partially responsible for your customer satisfaction. The UI/ UX design reflects the overall design and functionality of a website.
What’s the difference between UI and UX?
UI stands for User Interface and UX stands for User Experience. The term UI is concerned with the overall pleasing and attractive representation of the website including the visuals, layout, images, navigation, content, etc. whereas UX is concerned with the overall seamless functionality of the website including the loading time, speed, buttons, and CTAs.
Combining both elements, we get a good UI/UX experience that supports the increase in sales and revenue.
Key components of UI and UX design:
Visuals
Wireframing
Usability
Information architecture
Interactive design
Importance of a Good UI/UX Design in 2021-2022
The competition is getting hasty in 2021-2022 so make sure that you are prepared to overcome the basic obstacles negatively affecting your business. Once more in short:
UI is concerned with the design of the website
UX is concerned with the Wireframe/ structure of the website
Improved ROI:
ROI (return on investment) is often one of the important factors measuring the success of a website. A poor UI/ UX is destined to increase your website bounce rate only which influences the ranking of your website. Bounce rate refers to the estimation of how fast an individual leaves your website. Increased bounce rate is bad news.
On the other hand, a good UI/UX design encourages the audience to navigate thoroughly through your website increasing the chances of conversion rate. Additionally, a good website is always recommended to the fellows without any gain for the audience themselves. The increase in traffic is equal to a better conversion rate and improved ROI.
A good UI/UX design expands your revenues and does free marketing as well!
Customer Oriented Strategy:
Knowing your audience is the initial step towards a successful business.
A good UI/ UX design is customer-oriented and goes a long way to provide you benefits. Think of Ui/ UX strategy as a personalized experience for your audience. A website should portray itself as a listener to its customer needs and then fulfilling those needs as well.
UI/UX design not only fits right for your audience’s needs but also helps you understand the consumer behaviors of the targeted audience. You can use these insights about consumer behavior and implement new strategies across your social media platforms as well.
Influence SEO and CRO:
We often miss elements and forget their interconnectivity with the website. The success of a virtual store is supported by several elements and sub-elements. Among these are also SEO and CRO which are two practices of digital marketing.
Both of these practices are responsible for ranking your website to the top and increasing the conversion rate. However, a poor UI/UX design heavily influences their efficiency. It doesn't matter how good your SEO and CRO strategy is but if the audience is not willing to stay on the website then google will automatically rank it down.
Ranking down your website means your business exposure will be decreased to a greater extent hence contributing to the bankruptcy of the business.
Reflects Your Brand Image:
A poor UI/UX design affects the credibility of your brand. Your audience primarily judges you on the look and then takes the final decision judging the functionality of the website. If your virtual store doesn’t function properly, what's the guarantee that your products are quality assured as well.
The visuals and functionality of your website reflect your brand image and influences customer loyalty. A website’s UI is often focused on complimenting the theme of a brand to create association across the digital platforms. While the UX promotes customer loyalty aiding the interactive experience of the user on the website.
A UI/UX design means your business can be trusted and this is precisely why you should also trust a professional web design agency for your websites and application.
Supports You In the Competitive Market:
As mentioned earlier in the article, a poor Ui/Ux design is one of the major causes for the failure of a digital business. If your customer is not impressed with how the usability and view felt, it’s likely they won't return.
Now since any industry or individual business has quite a few competitors in the market, your audience will be attracted and stolen by the competitor with a better UI/UX design.
Competition drives brands to work on their UI/UX design extensively and invest a good amount to maintain their integrity in the market. A good UI/UX design is an ongoing competition in the market that has no finish line.
For your business to flourish you must take part as well.
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