In the present time, mobile and eCommerce have become two interwoven terms. This way M-commerce is rapidly gathering pace while leaving the merchants with no choice but to build a mobile application.
These mobile applications are constantly evolving due to a splurge in technological advances being made. Talking about iOS technology, it is offering a secure mobile platform with a robust shield against malware or other security threats.
1. Integrating Retail
For setting up a commerce application, you need to make sure that it clearly complements your storefront. Most of the customers are using mobile devices to
- find out your store location,
- check prices or comparisons,
- research your products and services, etc.
So, try to optimize your iOS application from these aspects. It happens many times people prefer to touch and try the products in your physical retail locations after checking it in-app. To serve this need, you can offer them with ‘wishlist’ or ‘save for later purchase’ buttons.
Integration of application with the retail locations also helps more people to download your m-commerce app. Adding to this, you can also allow them with product navigation within the store with the help of the app.
For a detailed overview of APIs included, you can ask iPhone app development company as it holds hands-on experience with Apple SDK and other software.
2. Customer Support
Entertaining customers’ queries or concerns have always remained #1 priority for retailers. It is very important for you to help end users while making their decision to purchase from you.
No matter how expensive and well-optimized iOS application you develop, people will still have queries. Just like in websites, you need to handle this area in mobile applications as well. Make your customer service team readily available for mobile users.
Don’t push mobile users away by making them search your contact or customer care on search engines. Instead, provide them with some tappable button that easily connects to your professionals. This way you can easily convert the mobile users while increasing your business conversion.
3. Streamlined and Secure Checkout
No user today likes to fill out lengthy registration forms and swiping multiple screens before they place an order. Therefore, you need to streamline the checkout process of your mobile application.
Just like with your eCommerce website, you need to avoid some common mistakes while optimizing the customer journey.
Provide mobile users with responsive and easy to find search bars. This way you can cut down on users’ hassles of navigating through different tabs or menus. You can also allow them to create personal accounts where you can save important information like address or card no. etc. to make the transactions easy and time-saving.
When it comes to saving users’ information you need to be careful about the security. Protect your application from account hacks or credit card breaches by taking the appropriate security measures.
4. Multiple Payment Choices
Gone are the days when there was only two medium for payment transactions. Cash or Debit/Credit card. Technological advancements have come a long way and so do the customers.
In the current time, we are transacting via alternative payment choices. For instance, UPI or PayTm or mobile wallets or Amazon Pay or Google Pay or any other. These are often heard terms in the digital industry.
To leave no stone unturned, you should practice alternate payment choices in your M-commerce apps. Consumers would love it and prefer to purchase from you due to the flexibility of payment on their devices.
5. Push Notifications
To spread seasonal or occasional promotions on your brand, you should utilize the push notification feature of mobile devices. It is a perfect medium to tell your app users about deals and offers.
Push notifications hold a greater scope of reaching the audience as compared to others like emails or phone call etc. Though it is a helpful method, it can harm you if practiced more. People can easily get frustrated if forwarded multiple push notification on screens.
They can also unsubscribe your brand or even uninstall your application if you flood their notification list. Try to send personalized notifications based on consumers’ preferences or location or past purchases.
To Wrap it Up….
While addressing the mobile audience, you can not simply develop an application and forget it. You need to be really attentive to every small detail while gaining appreciation.
The above-mentioned tips are quite beneficial when practiced appropriately. So, try to review it carefully before figuring out the best one suited to your business needs.
In case of any queries, contact me anytime.
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