With the rise of smartphone usage, mobile technology is profoundly transforming many industries. And, it is impacting the retail industry the most while opening many new doors to explore the growth opportunities.
More than ever before, consumers are using mobile devices to research, compare, and even purchase products or avail other services. Whether they are sitting in office or home or any corner of the world, people can access your brand in their palms, all thanks to 4G networks for the added contribution.
Such kind of dramatic growth indicates that today’s retailers need to be well aware of the forces behind this constant splurge in the mobile market. By doing so, they can take advantage of the opportunities to come in the future.
Now when we talk about mobile technology in retail, it’s understood that this term refers to sales enhancements. The sales generated from a mobile platform is still lagging behind desktop and tablets (as per various statistics available on ‘Google’). Still, there lies a scope of systematic and enhanced approach in every retail app design and development.
The core challenge that retailers are facing while developing retail apps is a lack of understanding what mobile technologies are capable of doing for their end users; how to effectively utilize mobile prowess to boost business’ growth; how to capture and utilize the best mobile app design and development practices; and many more.
In this article, I shall cover some major areas to consider before you hire ios developer for starting the design and development work. This piece of writing is a complete work of personal research. Also, it doesn’t include any promotional work in regards to tools or other services.
Let’s get started below!
Keep an eye on Up-to-date UX Practices
A solid and impelling UX or User-experience is a must on every web as well as a mobile application. In general, it is a process to create a seamless and meaningful customer journey on your application. As the name suggests, it is extremely customer-centric (the way people want it to be).
The overall UX involves a careful process of presenting and integrating your services (branding, usability, designing, and functioning) in front of your target audience. All these elements collectively impact the end users’ interaction with your mobile app.
It is also noteworthy that a UX trend that is highly recommended at a specific time period will remain the same after a certain time slot. For instance, if we talk about Typography, it gained a huge appreciation lately and kept on growing in itself.
So, all you need to do is keep an eye on the ever-evolving UX trends in the market. To ensure success, you should remain in touch with any famous technical blog or a team of designers, who can keep you updated about the same.
‘First Impression’ is ‘The last Impression’
The first impression of your iOS applies in its sign-up page. A sign-up page is the first user interaction in context with registration and gaining the access of Application’s features.
For any kind of mobile application, sign-up can dramatically influence customer retention. Either it can easily convert the audience into long-term users or push them away forever. It indicates that a little friction or pushback on this screen can cost you a lot and conveniently increase the abandonment rates.
To turn this opportunity into one that is convenient and seamless in an iOS app, you need to think of different ways that can help you to reduce the customer satisfaction gaps with you. Some of the common hindrances that any user will most probably hate include-
CAPTCHA, A single method of login, Asking personal and sensitive information from users, and so forth.
You can simply allow the registration via Email, Social Media, or even Mobile Number (OTP requests, etc.). Signup with a mobile number is one of the most convenient methods to use for any mobile app. Its successful example is Swiggy. It is a food ordering app that allows users to simply enter their mobile digits and get along with the App.
Refrain In-app Permissions
Being a digital vendor, it is important to ask certain permissions from users due to tightening rules of GDPR and other guidelines. However, it should not be a scenario that your in-app permissions are scaring the consumers and turning out to be negative for UX.
The key to getting your consumers over the discernment of in-app permissions is to avoid unnecessary ones; explaining the reason behind them; provide an option to skip it.
In taxi booking mobile apps, some users initially refrain the location sharing. However, when they will need a cab it will be vital to share their current location with the app.
In this manner, you didn’t even force them to share their location and easily conveyed its importance to them as well at the time of booking.
Likewise, you can think of different connections and methods of various in-app permissions required for your retail mobile app.
SUMMARY
In addition to these above-mentioned iOS app development practices, there are many other key areas like security; seamless navigation; compelling content strategy; optimized CTAs; cutting down on irrelevant elements; and others.
Therefore, it is always recommended to outsource the work of mobile app development to offshore experts or agencies. It shall not only help you to cut down on your valuable time but also allow you to get efficient and profitable apps and that too at reasonable prices.
At last, I hope that you find this article relevant in context with your digital retail endeavors while utilizing the cutting edge mobile technology.
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