If you have an online business, you understand the importance of speaking with your customer, responding to their questions promptly, and facilitating ease for them to purchase. But here is the secret many e-commerce organizations utilize to do all that and more: the WhatsAPP Business API.
Since WhatsAPP is one of the most used messaging platforms on the planet, it is the correct place to talk with your customers where they are most active on their mobiles with the help of a WhatsAPP business solution provider.
Let us deconstruct how this powerful resource can assist you in generating more sales and growing your customer lifetime value (CLTV).
1. Begin Real Conversations that Lead to Sales
Nobody likes to receive automated messages. On WhatsAPP, you can send customized messages that actually sound like you are speaking to a human being and not an automated system.
You can welcome your customers and recommend products based on what they have browsed or purchased with a WhatsAPP chatbot for business. You can even guide them through the purchasing process.
For instance:
“Hello, Priya! We saw you enjoyed our summer dresses. Take a look at this new floral line that could be of interest to you: [link]”
This is friendly and short. Moreover, it is much better than spammy marketing emails.
2. Get Back Lost Sales with an Instant Ping
If you have added all the stuff to a cart and forgotten to check out, WhatsAPP can make a big difference.
You can send a good reminder with a WhatsAPP bot, such as
“Hello, Priya! You forgot a good pair of shoes in your basket. They are still up for sale; finish your order here: [link].”
It is a fast, friendly, and effective reminder
3. Keep Customers Informed with Order Alerts
One of the things that customers like most is being updated on their orders in real time. And WhatsAPP makes it simple to do.
Once a customer places an order, you can automatically send them messages like
● Order confirmation
● Shipping information
● Delivery notifications
When you do this with a reliable WhatsAPP service provider, the updates are set automatically and sent at the appropriate time, all without your interruption.
4. Provide Quick, Friendly Customer Support
Customers require answers fast. If they don’t get them, they can abandon your site and do their shopping elsewhere.
That’s why using a WhatsAPP chatbot for business is helpful. It can answer questions 24/7, e.g., “Where is my order?” or “Is XL available for this item?”
And if someone requires additional assistance, the chatbot can guide them to a customer supporter. That way, your clients are never left waiting and clearing their doubts.
5.Send Special Offers That Get Noticed
As you know, most promotional emails end up in spam. But WhatsAPP messages? Customers open them.
You can send special offers to repeat customers or one-time buyers via WhatsAPP Business API. Just ensure that they are timely and appropriate.
For instance:
“Hello, Priya! Get 15% off on your next purchase. Code: WELCOME15. Shop now: [link]”
The right WhatsAPP business solution provider can set up these promotional messages for you and even show who engages with them.
6. Request Feedback
Want to know what your customers think? You can ask them on WhatsAPP.
You can send an SMS like:
“Hello, Priya! How was your shopping experience with us?”
People are much more likely to reply on WhatsAPP than fill out a long survey form.
7. Suggest Products
You can suggest items based on a person’s shopping history with a WhatsAPP bot.
Imagine that you sell a yoga mat. You can text them later with:
“Used our yoga mats? You may also like our eco bottles!”
This type of follow-up is human-being-oriented and makes them remember, return, and purchase more.
8. Seamless Integration into Your Site or CRM
One of the best aspects is that you can easily connect the WhatsAPP Business API with popular e-commerce systems and software you already use. Furthermore, you can automate messages, track performance, and control everything from a single dashboard.
To install it correctly, you can consider hiring a professional WhatsAPP service provider. They will help you set everything up smoothly without any hassles.
Final Thoughts
WhatsAPP is a messaging app and a full-featured platform where you can convert conversations into conversions. It provides speedy support in reminding customers about their carts and sending them real-time order updates. It also offers cross-promotional deals they will love, equating to a superior experience and repeat visits. With Gupshup.ai, a powerful conversational messaging platform, you can automate and scale customer conversations on WhatsAPP and other channels in real time.
If scaling your e-commerce business, hiring a good WhatsAPP business solution provider like Gupshup.ai and utilizing an intelligent WhatsAPP bot is one of the most fulfilling decisions you can ever make. So go ahead, use WhatsAPP to talk, sell, serve, and prosper with Gupshup.ai.
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