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Dua Ryan
Dua Ryan

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Is UI/UX the Secret Behind Customer Retention?

So, I was chatting with a friend about why we keep going back to certain websites or apps, and it hit me – it’s not always the product itself, but how it feels to use it. That’s where UI/UX design sneaks in.

From my own experience:

If the navigation is smooth, I don’t get frustrated and just… stay longer.

When things load quickly and the flow feels natural, I’m way more likely to come back.

Even small touches, like helpful micro-copy or a clean checkout process, make me trust the brand more.

Honestly, a confusing layout or clunky design can push me away faster than bad pricing sometimes 😅.

What do you guys think – is customer retention mostly about solid UI/UX design, or do you feel other factors (like price, features, or support) matter more in the long run?

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