A static site I maintain had three URLs for the same intent per city: /balma/, /livraison-alcool-balma, and a subdomain. Google saw duplicates and indexed none of them well. Here's the cleanup.
Consolidation strategy
- Pick one canonical route per intent (I kept the flat
/livraison-alcool-{city}). -
301 everything else to it in
_redirects(/balma/* -> /livraison-alcool-balma 301). - Drop the redirected URLs from the sitemap (a sitemap should only list indexable, 200-status URLs).
Don't ship your build sources
Cloudflare Pages deploys the whole folder. I was accidentally serving .py generators and .bak files publicly. Moving them out of the deploy directory fixed it — important if any script contains keys.
Result
- ~190 pages, sitemap now lists only canonical URLs;
- duplicate-route similarity down from ~0.95 to <0.45 after rewriting the body with real local data.
Live: epicerie-de-nuit-toulouse.com (a night grocery delivery in Toulouse).
The general rule: one intent, one indexable URL, everything else redirects.
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