Hey everyone!
👋
Sharing my recent brand identity design concept for AETHEL, a premier real estate brand focused on eco-luxurious living, modern architecture, and organic aesthetics.
Live Demo & Links
Live Website: Ehtasham Shani
Design Showcase / Portfolio: Behance
Design Philosophy & Concept
The goal was to blend structural elegance (architectural geometry) with organic flow (nature and sustainability):
Logo Mark: Merges structural building silhouettes with fluid leaf/vine curves, forming an intuitive 'A' monogram.
Color Palette: Deep Emerald Green paired with Metallic Gold—symbolizing luxury, trust, stability, and eco-consciousness.
Typography: Clean, balanced typography for a modern yet timeless corporate identity.
Applications & Deliverables
Brand Collateral: Business cards, letterheads, and corporate messaging cards.
Packaging & Merch: Custom gift boxes, eco-friendly shopping bags, and premium merchandise.
Feedback Request
I’d love to hear your thoughts on:
The balance between geometric architecture and organic elements in the logo.
The UI/UX implementation on the live website.
Feedback and constructive critique are always welcome!
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