The famous saying goes: "A jack of all trades is a master of none."
But there’s a crucial, often-forgotten part to that proverb that defines the future of engineering, marketing, and startups: "...though oftentimes better than a master of one."
My name is Elvin Saruni, and my career is built on that truth. I’m not just an engineer, and I'm not just a marketer. I am an Automation Psychology Expert–the specialist who operates at the intersection, the Master of Integration who translates customer needs directly into scalable, empathetic code.
If your startup is hitting a wall, if your marketing team asks for features your engineers groan at, or if your code is killing your customer trust, read on.
The Problem: The Great Silo Disaster
In the modern digital landscape, complexity is the new norm. You have deep specialists: the DevOps engineer, the Python back-end guru, the CRO specialist, the SEO content writer.
But who connects them? Who ensures the ultra-efficient CI/CD pipeline doesn't create Cognitive Load for a new user? Who codes the technical SEO fixes the marketing team keeps demanding?
The answer is usually no one. We optimize for department efficiency, but we fail at organizational fluidity. This results in:
The Technical-Marketing Gap: Your beautiful Next.js site is too slow for Google's Core Web Vitals, sacrificing organic growth for performance the marketing team doesn't understand.
The Automated Betrayal: Your product automation is fast and cold, ignoring user behavior and creating the negative experience that drives churn.
My Solution: Coding Empathy and The T-Shaped Advantage
The solution is not more specialists; it's a new kind of leader: the T-Shaped Professional who brings both Depth and Breadth to the problem.
The Vertical Bar: Deep Automation & Technical Mastery
My depth is in the code. I build solutions rooted in data and systems thinking.
Proof: As a Digital Marketing Executive for a previous brand, I didn't just write reports. I built Python automation scripts using the Google Indexing API to force-index new product URLs and accelerate ranking. That technical rigor is what helped us rank the brand first for high-traffic keywords like "brass jewelry"–a tangible, revenue-driving result.
The Horizontal Bar: Behavioral Psychology & Business Growth
My breadth is in understanding human nature, leveraging principles from influence and persuasion to design growth systems.
Example: Engineering the Exit (Fighting Churn with Code) I audit and rebuild customer flows–like the cancellation process–to prevent the "Automated Betrayal." Instead of a cold, instant cancellation, my systems use Serverless Functions to check a user's unique history and trigger an empathetic intervention based on the Peak-End Rule. This isn't just UX; it's coding empathy to save revenue.
The Integration: The Anti-Fragility Asset
In the age of AI, the machine takes over specialized tasks. My value, and the value of any "Master of Integration," is the ability to synthesize those automated pieces and quickly pivot across domains. This versatility is what keeps companies–and careers–antifragile.
Proof-of-Work: See the System in Action
I don't believe in just talking about skills. I believe in showing the product. I recently applied for a role by turning my entire application pitch into a public proof-of-work video that demonstrates my Automation Psychology Frameworks, my Python scripting, and my documented marketing successes.
Watch the full breakdown and the technical achievements here:
➡️ Video Proof of Results: https://youtu.be/7O7nxJ8Dy2M?si=tu_ey4gwI3GaznAE
(This same project and philosophy is detailed across my other platforms, including my work at [Contra/Vercel link]–I believe in learning in public.)
My Current Mission and Your Opportunity
My focus now is on finding a high-growth environment where I can implement my Automation Psychology Frameworks–turning organizational friction into automated competitive advantages.
I am actively seeking a role or long-term consulting opportunity where:
For Developers: You need someone who can scale your innovative idea to the market by implementing technical SEO and CRO right into the architecture.
For Startups/Business IT: You have stunted growth because the code and the customer experience are fighting each other. You need a solution to fix your marketing problem at the code level.
If your problem sits at the intersection of engineering complexity and human behavior–if you need a Master of Integration to scale your idea–let's talk.
Find the rest of my portfolio and connect with me here: [Your Professional Linkhttps://www.linkedin.com/in/elvin-saruni-6b197b339/]
P.S. (For my fellow generalists): If you're tired of the "master of none" joke, it's time to realize the "joke of all trades" is the most indispensable asset of the near future. Are you embracing your T-shape
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