Refreshing the Future: Wild Ride: Uber Refreshes Market Value, Grows 20 Times in 3 Years, Yet Becomes a Global Trouble Maker - Lessons Behind the Scenes (Wild Ride)
Author: Adam Lashinsky
Original Author: Adam Lashinsky
Translator: Xie Yifei
Publisher: Global Views Monthly
Publication Date: 2018/10/01
Language: Traditional Chinese
ISBN: 9789863983590
Book Recommendation Website: http://moo.im/a/68osHU
Preface:
This series of books was actually purchased during the "Double Eleven: Readmoo Three Books 25% Off" promotion, following "Refreshing the Future". However, the content of this book is also quite interesting and kept me reading non-stop. As a tech geek, besides using Uber's services, I'm also interested in its many open-source projects. Whether it's the zap project or the machine learning platform Horovod, they are open-source projects that I really like.
But what is Uber's status in the eyes of readers? Is it a high-tech company? Is it a controversial company? Is it a company that challenges local laws in many regions?
This book will narrate the entrepreneurial journey of the former CEO, Kalanick, allowing readers to understand not only Kalanick's entrepreneurial process but also Uber's growth.
Content Introduction:
It allows you to "hail a car with one tap" on your phone, sparking a global gig economy wave;
It has entered 311 cities, with global usage exceeding 10 billion times,
But it also challenges laws, causing personal data leaks, driver protests...
Uber is both loved and hated, highlighting the unknown aspects of many Silicon Valley startups?
Globally, Uber completes an average of 15 million rides per day, with over 3 million active drivers;
In Taiwan, you can order food with Uber Eats and enjoy queue-worthy cuisine at home.
Even if you haven't used it, you've definitely heard of it and criticized it.
Content introduction from "Readmoo": http://moo.im/a/68osHU
The entire book mainly revolves around the controversial story of the former CEO, Kalanick, starting with the events that occurred before his resignation from Uber. A technology-leading company with some technology has successively exposed many news. Sexual harassment, non-compliance with laws, and secretly installing various tracking software. This led to Kalanick's resignation, and also brought up the idea of entering mainland China, but due to laws and competition from Didi Chuxing, they had to consider other options to keep the company competitive.
Then the camera turns to Kalanick's university days, starting to narrate his entrepreneurship from the beginning. He started making money by sharing files and songs through other people's idle computer resources, Scour, but he failed his first venture because he encountered a hidden-minded investor. Next, through related technology, he founded Red Swoosh. This time he didn't actively seek funds to expand, but instead did it slowly. Even when there were only two employees left, he kept working hard, and finally, after being acquired, he became a business consultant.
During his career as a globetrotting business consultant, he found the enlightenment period of Uber. And he joined Uber to actively build Uber's business, and then became the industry leader.
The last chapter looks to the future: if Uber really has an enemy, what will it be? Not Lyft, not Grab, but self-driving cars. So Uber is also competing with Tesla to develop self-driving technology. It's a very interesting book.
Thoughts:
The legendary story of Uber is often mentioned in many tech news. But the focus on the former CEO may not be enough, making it impossible to understand why they have these opportunistic and ruthless practices. But through this book, you can deeply understand the story of former CEO Kalanick.
And you can understand what to pay attention to in entrepreneurship, and you can also better understand that in addition to market sensitivity, how to quickly iterate and promote services to every city is also admirable for a successful enterprise.
Uber has a so-called playbook, clearly teaching business promotion units how to start a new Uber business group promotion in a brand new city. It is also because of similar preparations that Uber's global expansion speed is astonishing.
If you are an entrepreneur, I recommend you read this book. If you are a tech person, I also recommend you read this book, so you can have a deeper understanding of entrepreneurship.
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