Web 3.0 is an internet concept describing the third generation of internet majorly characterized by data and identity control otherwise known as personalization using technologies such as semantic web, blockchain, decentralization, and other amazing stuff lol.
Web 3.0 promises to give you an identity. This is the scary part to me.
We already see some of these implementations of Web 3.0 with intelligent, distributed, and semantic search engines and we are gravitating steadily.
To most of these search engines, you are your posts. You are your comments. Your beliefs are what you share. You are your selfies. Your families are those you took pictures with. Your friends are those who like your comments while enemies are those who dislike your comments. Many of these implementations would judge you with your past. Your past searches. Your past location. Your past internet activity. In fact, many of them judge you based on what other people similar to you are to them. It’s a web of assumptions and hypotheses. A scientific and experimental modeling of your identity.
Well, but come on… that is just your web identity. And you may say it’s completely separate from your offline identity. But just like Multiple Personality Disorder, the problem lies when these personalities conflict. And then you ask yourself….
Who am I?
Who the hell are you really?
Are you your past? Are you people who these intelligent search engines for instance think are similar to you?
Who the hell are you really?
Who?!!!!!!
You are who you are, really.
That is... True personalization should be one that should allow you to define the metrics for identification.
But then again, there is the bias of you-to-you to paint yourself the way you want people to see you.
So if a scientific and experimental model is not saying who you are and defining your metrics to be judge also don’t reveal the true you, how then do we model and build better-personalized systems and prepare for a broader world of Web 3.0 void of identity crisis?
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