Don’t track the user, track interests
In today’s online advertising reality, effective marketing tactics rely on a variety of user tracking techniques, such as third-party cookies (and alternative storages) and device fingerprinting. But in a world of data leaks, GDPR, CCPA and increased data protection legislation inspired by those, this approach becomes obsolete. Safari and Firefox already built-in solutions to reduce cross-site tracking. Chrome also works on alternatives. So, the end of third-party cookies is soon. Apple’s Identifier for Advertisers (IDFA) soon will be accessible only for apps with explicit consent from the user. The disappearance of the possibility of cross-domain tracking makes advertisers return to contextual advertising.
In this article, I show you how to implement context targeting based on the Text Classification API provided by NLP Cloud. The approach described here can be easily adapted to any advertising technologies (such as ad servers, OpenRTB etc.).
Read More:
https://netlabe.com/real-time-context-targeting-using-nlp-baceb4324fc4
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