Mastra (YC W25) is launching on Product Hunt today, releasing stable 1.0 for building AI apps and agents, and announcing 300,000+ weekly npm downloads, 19,400+ GitHub stars, and production use at companies like Replit and WorkOS.
I had a blast working on this launch with their team, and wanted to share with you some thoughts we put into the ops.
It all started last December, when @bookercodes reached out:
We are launching 1.0 in January. Product Hunt came up and I thought of you.
Alex and I both worked at Clerk. Alex is a rare talent, and more importantly, nice and kind human. So, when I had the opportunity to collaborate with him again, this was a no brainer.
Setting up the launchpad
Here’s the reasoning we had when working on the required inputs. In one word: Consistency.
- Product name: Just Mastra. It’s cleaner.
-
Product tagline: The most important part?1 We kept it simple and reused the H1 from
mastra.aifor consistency. - Product description: You can add up to 500 characters. We made it shorter, in 237 characters, to let the CTA visible upfront.
- Thumbnail: Just the profile pic from X.
-
Image gallery: Product Hunt recommends adding 3 or more images. We play-and-mixed with existing blocks from
mastra.aifor consistency. - Launch tags: up to 3 tags.
Pro tip: You can find the required inputs on GitHub.2
Additional thoughts
- Launch timing. A launch day on Product Hunt starts at 12:01 AM PST by default. We released 1.0 yesterday, and decided to launch on Product Hunt today to maximize exposure.
- Distribution channels. We focused effort on existing channels: X, LinkedIn, YouTube, Hacker News, and targeted communities — places where we are already have an audience.
- Link to the launch. Last but not least, for this launch, the objective is to shine a spotlight on the open-source project and public repository so we decided to link the launch page to github.com, not mastra.ai — help us get trending, star this repo3
One more thing
Launching on Product Hunt is definitely not a one-time opportunity.
Awesome developer-first products like Supabase and Netlify have launched there multiple times (resp. 16 and 14 times). Product Hunt is about consistency.
Wrapping up
That's it! Mastra is launching today on Product Hunt.
Top comments (1)
Learn how to give credit who ever made it possible