Phishing as a structural logic of contemporary capitalism

This article provides a profound analysis of contemporary capitalism through the lens of George Akerlof and Robert Shiller's concept of phishing. The text deconstructs market mechanisms that, instead of striving for Pareto optimality, systematically exploit human weaknesses and cognitive biases. The author examines the role of Big Data and artificial intelligence algorithms in optimizing manipulation and shaping artificial preferences. The discussion encompasses not only the consumer sphere but also the political sphere, pointing to threats to democratic processes. The work is complemented by an analysis of pathologies in key economic sectors and the dual role of AI, which can serve both as a profiling tool and a shield protecting individual information autonomy in the digital world.