Gadget’s BFCM 2025 (in numbers)

Another year, another successful BFCM for merchants and Gadget developers! Let's dive into the numbers.

Black Friday Cyber Monday (BFCM) remains the annual stress test for Shopify and BigCommerce apps, and this year pushed ecommerce traffic higher than anything we (or Shopify) have seen before!

Below is a recap of how Gadget apps performed, how traffic compared to a normal weekend, and how total load stacked up against BFCM 2024.

Total webhooks processed

Gadget processed 173,078,683 webhooks over the BFCM 2025 weekend, which works out to an average rate of 30,048.382 webhooks/minute!

Total webhooks over BFCM 2025:

Webhooks/minute during BFCM 2025:

For context:

• Last weekend (Nov 21-24), we processed 83,557,668 webhooks, or 19,342.053 webhooks/minute.

Total webhooks the weekend before BFCM 2025:

Webhooks/minute the weekend before BFCM 2025:

• Picking a random weekend earlier in the year, July 18-21, we processed 46,525,567 webhooks, or 10,769.807 webhooks/minute.

Total webhooks July 18-21, 2025:

Webhooks/minute July 18-21, 2025:

• During BFCM 2024, we processed a total of 89,406,843 webhooks, equivalent to ~15,524 webhooks/minute. See last year’s post for more info on these numbers.

We almost surpassed last year’s BFCM traffic on the weekend before BFCM 2025!

This means that Gadget’s total webhook volume almost doubled from last year’s BFCM, growing ~94%.

The growth year over year reflects both the increasing scale of the apps built on Gadget and the expanding footprint of event-driven features across the Shopify ecosystem.

Orders, orders, orders

Shopify’s orders/create webhook gives us a rough idea of how many new orders were modified or customized using Gadget apps.

Over BFCM, the average rate of orders/create webhooks processed by Gadget per minute was 970.358!

Shopify orders/create webhooks/minute BFCM 2025:

That’s compared to:

• ~530 orders/create webhooks/minute the previous weekend
• ~345 orders/create webhooks/minute during BFCM 2024
• ~150 orders/create webhooks/minute the weekend prior to BFCM 2024

That’s almost a 3x increase (actual number: ~2.8x) in orders/create webhooks processed compared to BFCM 2024!

Peak webhook rate

This year’s highest sustained traffic reached 52,659.547 webhooks/minute around 15:00 UTC (or 10:00 am ET) on Cyber Monday. The load curve showed a clean ramp, a stable peak throughout the day, and a slow taper as Cyber Monday deals wound down.

Peak webhooks/minute during BFCM 2025:

Weekend spike compared to pre-BFCM traffic

To get an idea of how much of an increase in webhook traffic we see over BFCM, we can take a look at the biggest difference in webhooks/minute rates across BFCM and the weekend prior.

The largest rate difference was 31,619.900 additional webhooks/minute compared to the same minute the prior weekend (50,106.888 webhooks/minute during BFCM vs 18,486.988 webhooks/minute the weekend before BFCM), which is a spot increase of 171%!

Biggest diff in webhook/minute rate vs weekend before BFCM:

Congratulations again to all ecommerce developers for surviving yet another BFCM weekend!

A special shoutout to the Gadget infrastructure team, who spend weeks (and months) prior to BFCM scaling up resources and redefining architecture to handle the increase in traffic over this important retail weekend!

We look forward to scaling up again next year!