E-commerce Image Sizes in 2026: A Practical Cheat Sheet for Amazon, Etsy, eBay, Shopify & TikTok Shop

If you sell online, you have probably resized the same photo a dozen times today — once for Amazon, once for Etsy, once for your Shopify product page, and once more for a TikTok Shop video thumbnail. Each marketplace has its own pixel requirements, and getting them wrong means cropped text, rejected listings, or blurry zoomed-in images.

Here is the practical cheat sheet I keep coming back to, plus a faster way to apply it.

The numbers that actually matter

Amazon

• Main product image: 1600 × 1600 px (minimum 500 × 500, zoom requires 1000+)
• Aspect ratio: 1:1 square
• Format: JPEG, PNG, GIF, TIFF — but 85% of buyers use zoom, so go 1600+

Etsy

• Listing image: 2000 × 2000 px recommended (3000 × 3000 max)
• Aspect ratio: 1:1 or 4:3
• Format: JPEG, PNG, GIF (no WebP, no HEIC)

eBay

• Gallery / product images: 1600 × 1600 px (minimum 500 × 500)
• Aspect ratio: 1:1 square
• Format: JPEG, PNG, BMP, GIF, TIFF

Shopify

• Product images: 2048 × 2048 px ideal
• Aspect ratio: 1:1 works best for the theme grid
• File size: Shopify auto-compresses, so upload the largest you have

TikTok Shop

• Product listing image: 800 × 800 px or larger
• Video cover: 1080 × 1920 px (9:16) for organic content
• Format: JPEG, PNG

Pinterest (often overlooked for e-commerce)

• Pins: 1000 × 1500 px (2:3) perform better than squares
• Product boards: 600 × 900 minimum

Why getting the size right is worth the effort

• Amazon and eBay reject or demote listings with images below the minimum.
• Etsy's zoom viewer needs 2000+ px or buyers see a blurry close-up.
• TikTok Shop thumbnails are cropped aggressively — the wrong aspect ratio cuts off your product.
• A consistent 1:1 or 2:3 export also keeps your brand feed looking professional across channels.

The faster workflow

Instead of opening Photoshop or a web compressor for every channel, I keep one browser tab open for this: imgsize (https://www.imgsize.cc) — a free, browser-only image resizer with 85+ presets covering these exact marketplaces. You pick the platform (Amazon, Etsy, eBay, Shopify, TikTok Shop and more), and it resizes and crops your photo to that platform's required pixel size, max file size, and accepted format. Everything runs locally in your browser, so product photos never get uploaded anywhere — which also matters if you work with unreleased designs.

You can even export one photo at all 17 marketplace specs at once as a ZIP, instead of manually duplicating tabs.

TL;DR

Platform	Size	Ratio
Amazon	1600×1600	1:1
Etsy	2000×2000	1:1 / 4:3
eBay	1600×1600	1:1
Shopify	2048×2048	1:1
TikTok Shop	800×800+	1:1
Pinterest	1000×1500	2:3

Save the table, resize once per listing, and stop losing time to pixel-requirement guesswork.