The AI Sentiment Problem
We analyzed sentiment data for 1,159 brands across ChatGPT, Claude, Gemini, and Perplexity. Among brands that AI mentions, more than half receive neutral or negative sentiment.
Sentiment Distribution
- 44% of brands are invisible (no sentiment data)
- 17% receive negative/neutral sentiment (<0.3)
- 15% get lukewarm treatment (0.3-0.5)
- Only 24% receive genuinely positive sentiment (0.5+)
The Harshest Critic
Claude has the lowest average sentiment (50.5/100) while Gemini is most generous (64.9/100). The same brand can be described as "excellent" by one engine and "adequate" by another.
Visibility-Sentiment Correlation
Higher visibility correlates with better sentiment: strong brands average 65/100, weak brands just 42/100. This creates a virtuous (or vicious) cycle.
What To Do
- Check sentiment, not just visibility
- Audit what AI actually says about you
- Fix root causes in your online reputation
- Own your category narrative with clear positioning
Check your brand's AI sentiment free →
Originally published on GeoBuddy Blog.
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