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GrowthBook

Experiment fearlessly, deliver confidently

GrowthBook is an open-source feature flagging and experimentation platform that helps you release code better and measure the impact with your own data.

The Benchmarks Are Lying to You: Why You Should A/B Test Your AI

The Benchmarks Are Lying to You: Why You Should A/B Test Your AI

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6 min read
The Definitive Technical Guide to Generative Engine Optimization (2025)

The Definitive Technical Guide to Generative Engine Optimization (2025)

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7 min read
Holdouts in GrowthBook: The Gold Standard for Measuring Cumulative Impact

Holdouts in GrowthBook: The Gold Standard for Measuring Cumulative Impact

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5 min read
What is A/B Testing? The Complete Guide to Data-Driven Decision Making

What is A/B Testing? The Complete Guide to Data-Driven Decision Making

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10 min read
Building in the AI Era: Lessons from Past Technological Revolutions

Building in the AI Era: Lessons from Past Technological Revolutions

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4 min read
GrowthBook Version 4.0

GrowthBook Version 4.0

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3 min read
Flavors of Experimentation in GrowthBook

Flavors of Experimentation in GrowthBook

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4 min read
I Started Talking to My Experiments with MCP. Here's What Happened

I Started Talking to My Experiments with MCP. Here's What Happened

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6 min read
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