Apple is reportedly accelerating plans to make Siri an agentic AI assistant capable of tracking activities and completing actions upon approval.
The shift points to growing developer opportunities for cross-app integrations and advanced automated workflows.
Despite recent upgrades, Siri still mostly responds to individual user commands. More sophisticated AI systems work differently, monitoring past and current activity, suggesting actions on their own initiative and performing them after approval. Competitors such as OpenAI with Dots and Meta with Muse are already promising similar capabilities.
Pressures for faster growth
According to the information, Apple's software chief, Craig Federighi, had a closed meeting with executives such as John Ternus in order to accelerate Siri's development, as there was a feeling that the workshops were not progressing at the required speed.
Apple's journey in this area has been marked by delays. The company previously faced lawsuits for being late in delivering AI features it promised for the iPhone 16. After personnel changes, Apple partnered with Google to leverage Gemini technology in the development of Siri.
New features and developers
The company's developer conference announced features that allow Siri to access photos, emails, messages and calendars. At the same time, so-called visual intelligence gives the digital assistant the ability to read content directly from the user's screen or camera.
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Additionally, software previews show that the company is enabling third-party developers to integrate Siri features into their own apps, paving the way for actions like restaurant reservations and food orders.
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