Apple restricts US iPhone Duo purchases to two units per customer as high demand pushes delivery timelines into late January, while automated cart checks enforce the new ordering limits.
The measure was discovered by MacRumors when users tried to add more than two phones to their online cart and saw a message asking them to reduce the quantity. The limit corresponds to a maximum spend of $6.400, an amount that concerns two top models with 2 terabytes of storage. It has not been clarified whether this restriction was in place from the beginning in the US, as reports on social media claim that some people managed to buy more devices during the first pre-orders on October 16. In China and Hong Kong, the company announced clearer restrictions from the beginning, while in the US the notification only appears at the completion of the purchase.
Demand for the iPhone Duo is so high that it's outstripping available inventory. Orders that were originally placed have been pushed back to December, and those trying to buy now are seeing an estimated delivery date of late January. Meanwhile, there are reports that some orders are being expedited, with customers seeing delivery dates moved from January to mid-November. It's unclear what's causing these changes, whether they're a crackdown on resellers who are already listing devices on platforms like eBay for over $5.000, or simply order cancellations.
Those planning to buy the device in a physical store on launch day, Friday, October 23, are expected to have a hard time. Apple officials said it is unlikely to find any stock available without pre-ordering.
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