An in-depth look at how data center operators and industry groups are increasing outreach to schools through children's books, classroom materials, and facility tours.
As public skepticism grows around environmental and community impact, the efforts highlight how infrastructure companies approach long-term public perception.
As public backlash grows over the environmental impacts and energy consumption of new buildings, companies and organizations are turning to student outreach programs. Organizations like 7×24 Exchange International are promoting children’s books and activities, such as “What is a Data Center?” stories, as well as an established “International Data Center Day” with drawings and crossword puzzles.
Visits and materials to schools
According to the data, at least 11 companies and industry organizations have hosted student visits to local facilities since 2025. Among them, Amazon welcomed high school students to its center in Arlington, Virginia, while companies such as Sabey, Microsoft, Vantage and Yahoo have hosted students in areas such as Washington, D.C. Local chapters of organizations have also provided materials such as flag kits and financial information cards to thousands of freshmen.
Criticism from experts
Experts point out that industries with image problems have been trying to get their messages across to schools for over a century. According to critics, children are unable to critically evaluate such actions.
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This effort comes at a time when local communities are increasingly reacting strongly. A poll last summer showed that about half of the citizens who participated considered data centers to be negative for the environment and quality of life.
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