Meta announced that its AI assistant Muse has surpassed 10 million users, leveraging Plaid integration for agentic shopping and connecting with productivity tools like email and calendars.
CEO Mark Zuckerberg outlined scaling and monetization plans for the platform.
During Meta’s earnings call, CEO Mark Zuckerberg said that about 25% of people who set up the app use it every day. Meanwhile, more than a quarter of active users who shop through the digital assistant spend an average of more than $200 per purchase. Zuckerberg also noted that Plaid has seen unprecedented levels of activity with its affiliate program in the app.
How markets work and other uses
The app uses Plaid's service to connect payment apps to bank accounts, enabling autonomous purchases. In addition to commerce, users leverage Muse for everyday tasks, such as connecting to their email or calendars.
Expansion plans and revenue
Meta plans to grow the app to serve more than a billion people in the coming years, while aiming to improve cost efficiency by more than ten times next year.
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The company plans to make money by keeping the app free for most users, but taking a percentage of commercial transactions and charging more demanding users for access to advanced models.
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