SpaceX is testing quarterly dynamic pricing for Starlink residential plans in select regions, adjusting rates based on local capacity and demand.
Website code indicates that price variations are capped at a maximum 20% increase or decrease.
Users in some areas, primarily Kansas and Missouri, have begun receiving emails from the company about the new charges. According to Starlink, the prices will be reviewed depending on how busy the network is and the addition of new satellites.
How are new prices formed?
The new system brings either increases or decreases, depending on the region. For example, a subscriber in Missouri reported that his 100 Mbps plan increased from $50 to $60,50 starting next billing cycle, while another user saw his Residential Max plan go from $130 to $156 per month.
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In contrast, in areas like Kansas City and Marysville, prices are lower. An expert from British company Westend WiFi said price reductions have also been seen in the United Kingdom.
The code on the company's website shows that price differences are limited to a maximum increase of 20% and a decrease of 20%.
The move comes after increases SpaceX made in May, and at a time when Starlink's average monthly revenue per subscriber fell to $69 in the third quarter, from $83 a year earlier.
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