Global PC shipments dropped 20% in Q3 2026, with hardware prices continuing to rise due to memory demand for AI infrastructure.
Stability is not anticipated until 2028.
A new PCMag study details current hardware preferences, noting Apple's leading position for employees and the strong performance of Microsoft and Dell within IT-managed professional environments.
Employee preferences
Despite the market downturn, a recent PCMag survey, conducted from January 26 to July 13, 2026, captured the preferences of technology professionals and executives.
In the laptop sector, Apple remains the top choice for employees, scoring 8,9 out of 10. In terms of Windows computers, Microsoft managed to take the top spot for employees for business use for the first time since 2020. In fixed work systems, Lenovo emerged as the top choice according to users' own responses.
The perspective of technology managers
The options are different when the question is addressed to technology managers who manage a large number of devices. In the laptop category, Dell emerged as the top brand for managing such systems.
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Similarly, for fixed office systems, Dell took first place in the 2026 category for centrally managed IT computers. Support managers choose these devices primarily for the ability to more easily manage and maintain devices across the company.
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