The honest answer: there is no magic word count. Google does not have a minimum length requirement.
But data from ranking pages shows a clear pattern: longer, comprehensive content tends to rank better. Here is what the data actually shows.
Average Page 1 Result: ~1,500 words
The Right Length by Type:
- How-to guides: 1,200-2,000 words
- List posts: 800-1,500 words
- Comparison posts: 1,000-1,800 words
- News updates: 300-600 words
The Real Rule: Cover the topic, then stop. Do not pad to hit a word count. Readers hate fluff. Google rewards pages that satisfy search intent.
If that takes 600 words, great. If 2,000, great. Use an AI writer that writes naturally, not one that stuffs keywords.
I built SEO Spark to write at the right length for your topic. Built-in SEO scoring tells you if your article is comprehensive enough. 3 free articles.
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