Keyword research sounds technical. It is actually simple: find what words your customers type into Google, then write articles around those words.
You do NOT need Ahrefs ($129/month) or SEMrush ($139/month).
The Small-Business-Friendly Method:
Google Autocomplete - Type your topic. Do not press Enter. Look at what Google suggests. Those are real searches.
People Also Ask - Search your topic. Scroll to this box. Each question is a keyword. Each deserves its own blog post.
Learn From Competitors - Find a competitor who ranks well. Use free Ubersuggest to see their keywords. Fill the gaps they missed.
Prioritize by Intent - A keyword with 100 searches and buying intent beats one with 10,000 searches and zero intent.
Write Immediately - Do not build a massive spreadsheet. Find 5 keywords, write 5 articles, publish, repeat. Use AI to do it in 60 seconds.
I built SEO Spark to turn keywords into publish-ready articles instantly. Free tier: 3 articles.
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