Google, a firm that began with just a search engine today is the mother of all software developments going around the world. You can name a software and you will find that Google already has one or is developing the same. This happened because apart from the correct working methodology, Larry Page and Sergey Brin used google as their tool for advertising google. In terms of the User Satisfaction stories that they were unknowingly creating worldwide it was predictable that this firm was going to get fourfold revenues to their investment.
The most interesting part understood here was the systematic approach that google used and it technically never stopped improving, it could be one of the reasons why Google overpowered Yahoo or maybe Microsoft in this case but that’s a debate for some other day.
Google didn’t just stop when their Search Engine was a massive hit, besides improving the search results there were separate teams deployed to research on the availability of Document Sharing Platforms, Video streaming portals, how they can use Satellites for their benefit and many more. The learning was to build a good base and then capitalize, for example google earth was just developed to view different fascinating places of world from a satellite’s perspective but this curiosity laid the foundation for making a system that can use AI to trace paths and roads from the satellite images, then applying the concepts of Graph Theory and developing Navigation System that laid foundation for Google Maps that make us feel like the entire world is a familiar place again as I said, Base first then smart strategy and in the end Capitalize.
Google also has been in the center of learning when it comes to entrepreneurship. It taught how you can make more money from revenues; it was in 2004-05 that google was having shares priced at $100 which was too high at that time. It came into sheer dominance today because they were among a few rare firms who believed AI will drive them to success and to add, they are developing self-driving cars based on AI as well. The Research and Development aspect were very well managed by Google, which is paying dividends to the firm Today, be it a decision to make their own browser suggested by Sunder Pichai or may be the decision to acquire YouTube. Google ad-words is one such idea that has absolutely revolutionized the way how advertisements were performed. You talk about buying a laptop and you get an add for the same as soon as you step onto any web portal, they have been absolutely Spot On with their customer research and accuracy. The concept of Google-ads initially faced backlash as they saw Frauds happening abruptly based on Pay per click basis, the firm, this time looked to optimize the solution and today we can find that the adds now are not based on attracting random customer they are no more generalized, they are being personalized slowly.
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