I've worked at several companies, one of them sells data as their main business. So I'll try to explain from my experience as it relates strongly to your question.
I've yet to find a case where we sell data in its raw form, I think it's possible, but whether it's raw or not shouldn't be the main focus here, it should be about the value of such data to your clients/users.
It doesn't matter if you're just a little service if you're the only one in the world who collects a specific type of data. One of the companies I've worked at sells purchasing data gathered from store receipts snapped by their users. They also ask their users to provide their data to be able to map the purchasing history into the demographics of the users. With those in hand, they can create invaluable insights into the market which they sell to their clients. And guess what? None of the so-called big companies are doing what they do.
My two cents is that you shouldn't try to compete with Google or Facebook in terms of volume of your data, you're going to lose, especially if the data you collected is of the same type and provides similar value. If you want to monetize your data, identify what is unique about your data, and find out what kind of people might benefit from the knowledge that can be gathered from your data. It doesn't have to be sold per se, you can use it for your analytical purposes. Maybe you can analyze the behavior of your users while using your service, and then you can improve your service based on that data.
Thanks for your comment, was very enlightful, considering that is a real person talking about a real situation. Also, seems that scarcity is still the most expensive currency, so. I took a lot of little appointments from your words, like: data worth its applicability, scarcity and now depends on CREATIVITY to be extracted. Thats was crazy to think about, the point here is, so, creativity & scarcity, a creative way to extract rare data (also think thats apply to a lot of other science fields).
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I've worked at several companies, one of them sells data as their main business. So I'll try to explain from my experience as it relates strongly to your question.
I've yet to find a case where we sell data in its raw form, I think it's possible, but whether it's raw or not shouldn't be the main focus here, it should be about the value of such data to your clients/users.
It doesn't matter if you're just a little service if you're the only one in the world who collects a specific type of data. One of the companies I've worked at sells purchasing data gathered from store receipts snapped by their users. They also ask their users to provide their data to be able to map the purchasing history into the demographics of the users. With those in hand, they can create invaluable insights into the market which they sell to their clients. And guess what? None of the so-called big companies are doing what they do.
My two cents is that you shouldn't try to compete with Google or Facebook in terms of volume of your data, you're going to lose, especially if the data you collected is of the same type and provides similar value. If you want to monetize your data, identify what is unique about your data, and find out what kind of people might benefit from the knowledge that can be gathered from your data. It doesn't have to be sold per se, you can use it for your analytical purposes. Maybe you can analyze the behavior of your users while using your service, and then you can improve your service based on that data.
Thanks for your comment, was very enlightful, considering that is a real person talking about a real situation. Also, seems that scarcity is still the most expensive currency, so. I took a lot of little appointments from your words, like: data worth its applicability, scarcity and now depends on CREATIVITY to be extracted. Thats was crazy to think about, the point here is, so, creativity & scarcity, a creative way to extract rare data (also think thats apply to a lot of other science fields).