DEV Community

DEV Help

The latest help documentation, tips and tricks from the DEV Community.

Maximizing Your DEV Organization's Reach

Now that you've set up your DEV organization account, here are some tips to leverage it to its fullest potential.

Engagement & Community Interaction

Team Engagement

Encourage all team members to join your DEV organization and complete their profiles. Humanize your team and attract readers with complete profiles including photos and bios.

Content Visibility

Maximize content visibility by using relevant popular tags. Choose tags strategically to ensure maximum exposure for your posts. It's a good strategy to select relevant popular tags and add all four tags to each post to maximize the number of folks who see your content.

Reach Expansion

Enable a call-to-action in your organization settings (bottom of the page) to include a link in the sidebar of your posts. This is a great way to generate leads or raise awareness about free courses.

After publishing an article, share it on your organization's Twitter / X account. This gives DEV something to consider retweeting and extends your reach.

Also, whenever posting articles, make sure to credit the correct author who wrote it; if you have a single person on your team reposting your org's blog on behalf of team members, ensure you follow the steps to credit articles appropriately and make use of our canonical link.

Community Engagement

Engage with the DEV Community by interacting with members. Comment on posts, follow other users, and maintain genuine interactions to increase visibility and engagement with your organization.

Enhanced Visibility

Utilize cover images on your posts to enhance visibility in the main feed.

Content Strategy

There's no one-size-fits-all approach to content, but here are some strategies that tend to resonate with the DEV Community:

  • Round-ups and tool lists
  • Technical deep-dives and tutorials
  • Fair comparisons of technologies
  • Casual walkthroughs over formal documentation
  • Authentic, straightforward writing

Remember to share your full posts on DEV and avoid overly promotional content. If you're looking to advertise, consider DEV Advertising as a natural way to promote your product or service to the Community.

Top Tips

  • Engage with the DEV Community regularly by commenting and liking posts. Genuine interactions boost visibility for your organization.
  • Participate in the weekly DEV welcome thread and leave comments on relevant #discuss posts to welcome new members and join discussions.
  • Create #discuss posts for open-ended questions and encourage participation from your community.

By implementing these strategies and tips, you can make the most of your DEV Organization account and engage effectively with the Community.