Building a mobile app? Model your revenue before writing a single line of code.
Key Metrics to Model
- DAU (Daily Active Users)
- ARPU (Avg Revenue Per User)
- Conversion Rate (free to paid)
Revenue Formula
$$\text{Monthly Revenue} = DAU \times ARPU \times 30$$
| Monetization Model | Typical ARPU |
|---|---|
| Ads only | $0.01-0.05 |
| Freemium | $0.10-0.50 |
| Paid App | $2-10 upfront |
👉 Estimate your app's earnings using Mobile App Revenue Calculator on Global Info Wiki.
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