Why create a B2B customer portal for your business?
If you want to provide your customers with a seamless and personalized experience while improving operational efficiency and gaining valuable insights into their behavior and preferences, then creating a B2B customer portal is your go-to solution.
Here are the other factual reasons to assure your decision:
- A survey by Forrester found that 72% of customers prefer using self-service support portals to resolve their issues.
- Cisco Systems saw a 10% reduction in support costs after implementing their customer portal.
- According to the latest TSIA benchmark data, it costs around $230 to solve a problem on a phone call, while it only costs around $52 for self-service. Certainly a big reason to take interest in generating customer portals.
- 70% of customers feel more connected to businesses when they can interact with a community of their peers.
Along with this, virtual assistance technology is particularly useful for novice users, end-users with procedural inquiries, and individuals who are new to your portal and unsure where to start their search. Wherein, through a series of prompts and questions, the technology guides users to a solution, taking into account their previous interactions with the portal, their owned products, and problems encountered by other customers with similar profiles.
Importance of having a successful B2B customer portal
- Scalability
- Better data insights
- Increased efficiency
- Competitive advantage
- Improved customer experience
5 Key Strategies for Creating a Successful B2B Customer Portal
As per a Statista research, 17% of B2B sales are expected to be generated digitally in 2023 growing from the 14% of sales in 2020. This perfected showcases the magnification of B2B eCommerce. Correspondingly generating your web presence as B2B customer portal would fetch you the virtue of high sales by implementing these key strategies.
1) Designing a User-Friendly Interface
A user-friendly interface is critical for the success of any customer portal. Your customers should be able to navigate the portal easily, find the information they need quickly, and complete tasks efficiently.
2) Personalizing the Customer Experience
Personalization is a key factor in creating a successful B2B customer portal. By personalizing the experience, you can build stronger relationships with your customers, increase engagement, and improve customer satisfaction.
3) Integrating with Other Business Systems
Integrating your customer portal with other business systems is indispensable for ensuring that the portal meets the needs of your customers and your business. By integrating with other systems, you can streamline business processes, reduce data entry errors, and provide a seamless experience for your customers.
4) Maximizing Security and Data Protection
Security and data protection are critical for any B2B customer portal. Your customers need to know that their data is safe and that the portal is secure.
5) Ensuring scalability and future-proofing
Scalability and future-proofing are essential for ensuring that your B2B customer portal can grow and evolve with your business. Your portal should be able to handle increasing volumes of traffic and data as your business grows, and it should be able to adapt to changing technology and business needs.
However, creating a successful portal requires careful planning and execution.
Read and explore the strategies in creating a successful B2B customer portal: https://bit.ly/3zpt0It
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