If you sell physical products, one of the hardest creative problems is producing enough visuals that are actually usable across product pages, ads, and social.
The useful AI workflow is not “generate one pretty image.” It is:
- start from a clear product brief or reference image
- generate several directions
- shortlist the strongest one
- refine only that version
GPT Image 2 is especially useful here because it handles product photos, reference-based edits, and controlled variations better than older one-shot workflows.
In practice, the most effective sequence is:
- define the asset type first
- write the prompt like a creative brief
- use a reference image when accuracy matters
- generate several directions
- refine one variable at a time
That gives ecommerce and marketing teams a faster way to build PDP images, campaign visuals, and ad variants without treating every asset like a full production cycle.
Read the full guide:
https://imagegen2.com/blog/how-to-create-product-photos-with-gpt-image-2
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