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Ishini Avindya for HYVOR

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How to Choose a Potential Blog Niche

The success of a blog relies on the niche. No doubt, no arguments!😊 However, most of the beginner bloggers/bloggers suffer from the problem of choosing a potential blog niche. Are you one of those who are struggling? If you are nodding your head, just know that you are not alone. I am here to help you from A to Z.

I am writing this article specially for newbies in blogging. But, if you have get stuck somewhere with a pain in the neck of blog niches, say "Yay!" Because you are in the best place right now.

Firstly, let's see what actually a blog niche is.

What is a Blog Niche?

In the case of assigning a definition for a blog niche, a simple definition would be safe and sound.😉

A blog niche is a specific topic you'll write (or create other types of content) about on your blog

Adam Cornell -- bloggingwizard

A blog niche is the backbone of your blog. If you fail in choosing a potential blog niche, that is where the disaster begins. So, what you should do for a perfect blog niche?

When deciding on a niche, you need to think about one very important thing:

If you're blogging for profit, you don't want to choose a topic that gets tons of traffic but gets no money.

Topic like:

  • Free SMS
  • Free wallpaper
  • WhatsApp tips
  • Free movie downloads
  • etc.

These niches will get you a lot of traffic but probably won't get you very much money. At the same time, you don't want to pick a niche that is too tough for you to write about.

What's a good blog niche?

Potential and a good niche is one that is related to what you like, has good traffic, and also has a monetary value. More than that, your niche should have a future.

Generally, when choosing a potential niche for your blog, save these keys for you.

  1. Your interests.
  2. Business value (CPC).
  3. Monthly/yearly searches
  4. Trend & future of the topic

Firstly, before choosing a blog niche, you have to have the passion, motivation. If you choose a niche that you are not interested in, it will be a disaster. Moreover, you have to have good knowledge of the blog niche you choose. Because, people these days look for reliable facts, information, and news. You also have to consider the business value, a number of searches per month or per year, and the future of the niche. I will explain more about these tips later in the article.

Let's do this!

Now, I hope the previous paragraph gave you a simple idea of choosing a blog niche.

Choosing a potential blog niche requires more work though starting a blog is just a piece of cake. Don't spill the milk as the rug is far away! *I'm just kidding! *I know you can do this! Now let me explain to you further about choosing a potential blog niche. Are you ready? Let's dive in.

1. Find where your passion is

First of all, list down some blog topics that you have in your mind. If you do not have already any topic, go to a quiet place and start a discussion with yourself (your mind); you will have ideas like water flows from a stream.

After that, take a look at the list of blog topics (niches) you have chosen. Ask the following questions from yourselves regarding each and every niche you have listed.

  • Do I have a passion to blog about this topic?
  • Do I have good knowledge about this topic or am I willing to learn more about this topic?
  • Am I ready to work hard to achieve blog goals with this niche?
  • Do people interested in this topic?

After that, consider what topic you have given 3 yeses and with what topic you feel more comfortable. Then, not down brainstormed topics/niches for the next steps. Moreover, plug brainstormed niches into Google Trends as a start: just to get an idea of the users' behavior with those brainstormed niches.

Congratulations! You successfully finished the first step in choosing a potential blog niche.

2. Do a little keyword research

Well, now you have a rough idea of your niche's popularity and momentum from Google Trends. However, as Google Trends uses relative numbers, it doesn't tell you exactly how many people are searching for terms in your niche right now.

That is why you need to go a little further with keyword research. This is what you need to do.

First, collect some keyword ideas regarding each brainstormed niches. For example, let's imagine that you have chosen healthy diets. According to that niche idea, you can have keywords like this:

  • Healthy diet
  • Healthy diet recipies, etc

Then, take those ideas and plug them into a keyword research tool such as MOZ Keyword Explorer. When you do this, those keyword tools suggest other keyword ideas. The purpose of doing this little keyword research is this. If you do not have a good number of searches per month, there is no worth of blogging about such a niche, you will definitely find it hard with blaudience and SEO.

3. Make sure it is potential and profitable

If you are planning to earn money from blogging, you need to consider both potential and profitable niches. However, if you do not expect to earn money, looking for a potential blog will be enough.

I will tell you about both. However, choosing these two factors is up to your choice.

While some blogs do manage to succeed while focusing on ephemeral trends, it takes time to build a popular blog. Ask yourself "Is this niche likely to be around for years to come?". If the answer is yes, your chosen niche is potential. A potential blog niche has a quality of development step by step.

Now, it's time to figure out whether you can actually make money from this thing.

If you're creative, it's possible to make at least some money from pretty much any niche, as long as you have an audience.

Some blog niches are always going to make more money than others.

So how do you figure out if, and how, you can make money with your niche?

You guessed it -- more research!

To make sure that your chosen niche is profitable, your first stop should always be to see how other blogs in your niche are making money.

Go open a few tabs with popular blogs in your niche.

Then, go through them and see if they:

  • Display banner ads or other advertisements on their site
  • Write about certain products with links to where people can buy
  • Sell their own information product

If they do, you can search more about those techniques and collect and try them for your success. PS: Avoid Copying, make those techniques yours.


I hope you got a clear idea about how to choose a potential niche. But, remember, your creativity, your decisions really matter no matter what. So, just be awarded if you are a beginner. Following guides and reading more about choosing a niche is better. If you are stuck still, do not worry, I am here to help. Just leave a comment below. Enjoyed reading? If you have any questions, suggestions, and ideas, please feel free to comment below. Happy Blogging!✌

Originally published on Hyvor Talk Blog

Top comments (2)

maura_monaghan profile image
Maura Monaghan

Great post!!

_ishiniavindya profile image
Ishini Avindya • Edited

Thank you Maura Monaghan!