If you are building applications that serve users on both sides of the Atlantic, forcing traffic through suboptimal geographic routes introduces massive ping penalties. If you need <10ms to Paris and ~70ms to New York, you need to deploy in London.
In our latest post, we break down the network architecture of the UK capital. We explore how BGP routing and peering at the London Internet Exchange (LINX) reduces network hops, and why 10Gbps bare metal servers are the preferred choice for intensive data ingestion, game server hosting, and high-frequency trading.
Check out the technical breakdown here: https://www.idatam.com/blogs/why-london-reigns-as-europes-it-capital/
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