Search Engine Land reported that ChatGPT Ads is shipping Maximize results automated bidding, platform targeting (iOS / Android / Web), and view-through conversion reporting as the product expands into more markets.
That is the ad-side story: hand more bid decisions to the auction, then choose which surfaces (app vs web) are allowed to spend.
Builders have the inverse problem.
Your coding agents already bid continuously on actions — shell commands, file writes, network calls — unless something on your side says approve or deny. Automating the ad auction does not approve rm -rf on your Mac.
Two different “platforms”
| Surface | What automation optimizes | Who owns the outcome |
|---|---|---|
| ChatGPT Ads (OpenAI) | Bids + which ChatGPT surface shows the ad | Advertiser budget |
| Hermes Mobile / ThumbGate.app | Whether your agent may run a risky tool | You, on device |
Hermes Mobile (Igor Ganapolsky) is not Nous Hermes Agent from Nous Research. Nous builds the agent runtime. Hermes Mobile is the phone remote + Leash approvals for the Hermes gateway on your Mac. No affiliation with OpenAI, ChatGPT Ads, or Nous Research — we just share a crowded “Hermes” name in the wild.
Platform targeting, but for control
ChatGPT Ads now lets advertisers pick iOS app, Android app, or Web. That is the right instinct: conversion quality differs by surface.
Same idea for agent control:
- Web: ThumbGate.app — browser remote for your Hermes agents, Continuity when the Mac is offline.
-
Android (paid): Hermes Agent Remote & Leash —
com.iganapolsky.hermesmobile.paid. - iOS: Hermes AI Agent Leash.
You choose the control surface. The agent does not get to “Maximize results” on destructive tools without you.
Automated bidding vs human diligence
Maximize results is rational for ads: spend the budget to hit a goal. For agents, “maximize results” without a leash is how you wake up to a half-deleted repo.
Leash is the boring product feature that matters: approve or deny risky tool calls from the phone while the Mac does the work.
If you are reading ChatGPT Ads news because your funnel lives where people talk to AI, remember the other half of the stack — the agent that acts on your machine still needs a human in the loop.
Start here
- Primary: thumbgate.app
- Android paid: Play Store — Hermes Agent Remote & Leash
- iOS: Hermes AI Agent Leash
- Context (different product): Nous Hermes Agent · Nous Research
- Source: Search Engine Land — ChatGPT Ads automated bidding
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