My latest launch ribbit.dk has gained a lot of attention lately. Among many awards and features, we were also interviewed by The FWA, here is an excerpt from the interview, read it all here.
What did you want to accomplish with the project?
Said shortly: Our goal was to create a truly unique and tailor-made website for Ribbit.
Our challenge: To develop a distinct identity that cuts through the noise of an already skilled and competitive motion design industry.
Through our research, we discovered that few competitors were trying to build brands that risked overshadowing the client work they showcased, especially not through brand characters. So we decided to do exactly that. We needed to zig when everyone else zagged. Most competitors design their sites as clean black-and-white canvases, allowing the work to stand out. We wanted everything to stand out, to pop, to exude playfulness and curiosity, and to express Ribbit’s unique creative spirit.
What technical challenges did you encounter and how did you solve them?
Michael: The push and pull animations on the homepage required us to think creatively with code. Our immediate approach was to use a WebGL renderer and spritesheets. But we couldn't get the smooth feeling out of it. So after some experimentation with custom renderers and spritesheets, we ended up with a simple solution of loading each frame as a png and toggling the visibility of it.
For the Process page, the opening of the book progressively on scroll required some extra attention too. We really wanted the feeling of moving seamlessly into the video sections, but we also wanted the user to feel in control.
Three hot facts:
Making rounded corners on the Process videos was one of the hardest things on the website!
Ribbit was originally going to be called Howl at the start of the project, but the name was changed for reasons we can’t disclose here.
The booking flow was given a lot of attention too, try it out.
It was such a pleasure working on this site with the talented people from Ribbit and designer Frederik Hansen. If you are looking for a developer to build a creative website, please get in touch.
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